Ervinving Goffman Body Language Analysis

Erving Goffman was a Canadian American sociologist and writer who claims that society communicates gender through body language. Women are shown to be soft and delicate whereas males are shown to be the opposite. They way people behave or speak can give clues to their gender personality. In the video Goffman explain his claim through advertisements and the way they all expressed the different gender roles is their ads. Ads today portray the way society encounter femininity and masculinity in a way that describes stereotypical gender roles. For instance, Ritualization of Subordination is the way a woman poses symbolizing a soft touch, innocence, flirtatious, dependent, and sexually submissive. For example, when women are holding something it usually looks as if it is just resting their rather than being held aggressively. As observed in a Godiva chocolate ad a women lying down right hand in between hair and the left hand slightly above chest while displaying a piece of chocolate on her chest portrays a sexually submissive pose. She is being portrayed as flirtatious in a seductive way because of the angle she is lying down. If a man is asked to pose like this, it
Females like to touch themselves in a way to show feminism while giving a light touch to their body known as self touching. Self touching projects a part of the body as a soft and precious thing. Touching different parts of their body could be used to symbolize various meanings. For example, grazing the neck is a sign of vulnerability and caressing the face shows how gentle women can be. In a Dior makeup ad, the woman is using both hands to gently touch her face in a seductive way. One hand beside the lips and the other gently caressing the cheek bone. As observed in the ad the woman portrays a pose that is interpreted as seductive. This implies that the woman is attempting to come across as desirable to