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Cited: Breslau, Rod. “League of Legends Season 2 Championships Most Watched eSports Event of All Time.” Gamespot. GameSpot, 22 Oct 2012. Web. 19 Mar 2013 “Evaluation Criteria for eSports and Disciplines.” Olympic. Olympic Programme Commission. Web. 19 Mar 2013. Gentile, Douglas. “Video Games Affect the Brain-for Better and Worse.” The Dana Foundation. The Dana Foundation, 23 Jul 2009. Web. 19 Mar 2013. Goldman, David. “Half of U.S. Cell Phones Are Now Smartphones.” CNN Money. CNN, 16 May 2012. Web. 19 Mar 2013. Hill, Marcus. Personal Interview. 16 Mar 2013. Miller, Holden. “Should Competitive Gaming Be On National TV? Experts Are Divided.” Kotaku. Kotaku, 28 Feb 2013. Web. 19 Mar 2013. Robinson, Jon. “’League of Legends,’ eSports Growing.” ESPN. ESPN, 08 Aug 2012. Web. 19 Mar 2013. Suttle, Rick. “The Effects of Advertising a Business.” eHow. eHow. Web. 19 Mar 2013.