Essay
19/4/2011 Rien Bemelmans & Rob Heuvelmans | |
CM ENGELS | The Walt Disney Company |
Disney in general
Walter Elias Disney was born on December 5, 1901. As an American film producer, director, screenwriter, animator and entrepreneur, he became known for his influence in the field of entertainment during the 20th century. On October 16, 1923, The Walt Disney Company was founded by brothers Walt and Roy Disney. The company changed names over the course of years from Disney Brothers Cartoon Studio, Walt Disney Productions, Ltd. to, eventually, The Walt Disney Company in 1986.
The company established itself as a leader in the American animation industry before diversifying into live-action film production, television and travel. The company grew enormously over the course of years and had to split up into several divisions, not only to keep the multinational manageable, but also to market more mature content under a different name. The Walt Disney Motion Pictures Group is one of the largest and best-known studios in Hollywood, and is also owner of the ABC broadcast television network. The Motion Pictures Group also owns several cable television networks such as Disney Channel and ESPN.
Walt Disney Company operates as four primary divisions: * The Walt Disney Studios / Sudio Entertainment * Film recording label * Theatrical divisions * Parks and Resorts: * Theme parks; * Cruise lines; * Other travel related assets; * Disney Consumer Products: * Toys, clothing; * All other merchandising based upon Disney-Owned properties * Media Networks; * Television and Internet operations
MissionStatement
To be one of the world’s leading producers and providers of entertainment and information. Using our portfolio brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and
CM ENGELS | The Walt Disney Company |
Disney in general
Walter Elias Disney was born on December 5, 1901. As an American film producer, director, screenwriter, animator and entrepreneur, he became known for his influence in the field of entertainment during the 20th century. On October 16, 1923, The Walt Disney Company was founded by brothers Walt and Roy Disney. The company changed names over the course of years from Disney Brothers Cartoon Studio, Walt Disney Productions, Ltd. to, eventually, The Walt Disney Company in 1986.
The company established itself as a leader in the American animation industry before diversifying into live-action film production, television and travel. The company grew enormously over the course of years and had to split up into several divisions, not only to keep the multinational manageable, but also to market more mature content under a different name. The Walt Disney Motion Pictures Group is one of the largest and best-known studios in Hollywood, and is also owner of the ABC broadcast television network. The Motion Pictures Group also owns several cable television networks such as Disney Channel and ESPN.
Walt Disney Company operates as four primary divisions: * The Walt Disney Studios / Sudio Entertainment * Film recording label * Theatrical divisions * Parks and Resorts: * Theme parks; * Cruise lines; * Other travel related assets; * Disney Consumer Products: * Toys, clothing; * All other merchandising based upon Disney-Owned properties * Media Networks; * Television and Internet operations
MissionStatement
To be one of the world’s leading producers and providers of entertainment and information. Using our portfolio brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and