essay

FACULTY OF INTERNATIONAL STUDIES (BTEC-HND programme)

NAME OF STUDENT

REGISTRATION NO.

UNIT TITLE
Unit 4: Marketing Principles
ASSIGNMENT TITLE
Samsung Vina Electronics Co Ltd (SAVINA) - Marketing Mix Programme
ASSIGNMENT NO
2 of 2
NAME OF ASSESSOR
Ms. Doti Chee
SUBMISSION DEADLINE

I, __________________________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment.

________________________________ _________________________

Signature Date

----------------------------------------------------------------------------------------------------------------FOR OFFICIAL USE (Course Administrator)

Assignment Received By: Date:

Unit Outcomes
Outcome
Evidence for the criteria
Feedback
Assessor’s decision
Internal Verification

First attempt
Re-work

Understand the individual elements of the extended marketing mix

LO3
Explain how products are developed to sustain competitive advantage

3.1

Explain how distribution is arranged to provide customer convenience

3.2

Explain how prices are set to reflect an organisation’s objectives and market conditions

3.3

Illustrate how promotional activity is integrated to achieve marketing objectives

3.4

Analyse the additional elements of the extended marketing mix

3.5

Be able to use the marketing mix in different contexts

LO4
Plan marketing mixes for two different segments in consumer markets

4.1

Illustrate differences in marketing products and services to businesses rather than consumers

4.2

Show how and why international