The passage of the years the competition for place a company in the market has been modified and even driven every day become more and more competitive to the extent of creating campaigns worldwide so pervasive (Coca Cola with your name in 2014), which but for the advertisers, marketers and qualified for the development of these people it would not be possible such a high hit. But how difficult it is to place a business internationally? While giving a blow to a market should be more wonderful than to a pure impact internationally and firmly in the minds of consumers.
Today's consumers are more demanding and harder to persuade and coupled with technological impact this has had the world in recent years brings a demanding market and provoked new forms of marketing finer and more competitive and therefore more. Now with social networking demonstrating to all how to transform a story into an international boom, including modifying the call-mouth advertising by making it essentially a double-edged sword in social networks can make you reach the top in no time and deep in the blink of an eye.
Now, any company should be able to adapt to market demands, because to do so would have serious consequences, similar to the case in 2010 or KODAK 2011 Blockbuster case; companies that once were leaders but helpless to change, a fact that left them breathless.
Added to this the changes in the technological media have also prompted a completely different to what is known as marketing development in recent years.
It is no coincidence that today people are more connected, best connected and updated in all aspects whether social, cultural or economic policy. This brings about a change in the ways of marketing that is why these new ideas or rather improved versions of marketing, what is now known as online marketing emerges. We were before was impossible to make money from our homes sitting around doing nothing but moving fingers, today this is possible because new technologies