Essay McDonald’s vs KFC
EXECUTIVE SUMMARY
The international market is flooded with various sectors and industries that involve products of daily aswell as occasional use for the consumers. The use of the products can vary from industrial purpose toprivate consumption. One such thriving industry in the modern world is the food and beverageindustry. Food and beverage industry combined with the hospitality sector makes up one of the mostattractive target sectors for multi-national corporations. The concept evolved from the very first dinersin the late 18thcentury, when the world realized the concept of paid dining experience. Now, the worldcannot live without the taste of a McAloo Tikki or the zing of a Zinger. The bottom line being that theorder-to-eat MNCs have taken over the market like ants on a corpse, gobbling up every ounce of it.This sector has slowly covered all income groups of consumers and has targeted to achieve a marketshare of the highest percentage and the ever increasing competition is resulting in more profitableoptions for the consumers.The consumers are being served with a range of food and beverages to relish on catering every style of taste and preferences. With growing competition the food giants have take their services to a higherlevel with better decreased serving time, value for money prices and changing specialties in theirproducts.The following report is a comparative analysis of the operational parameters of McDonalds andKentucky Fried Chicken (KFC) and projects an overview of various factors that differentiate theservices of the two food giants. It covers factors like the product variety, customer reach, pricingstrategies, hospitality management, customer relationship management, supply chain management andemployee satisfaction programmes.The survey was based on the consumer’s response on their choice between KFC and McDonalds andthe basis of their choice was differentiated into various factors
INTRODUCTION
McDonald’s vs KFC
McDonald’s
The international market is flooded with various sectors and industries that involve products of daily aswell as occasional use for the consumers. The use of the products can vary from industrial purpose toprivate consumption. One such thriving industry in the modern world is the food and beverageindustry. Food and beverage industry combined with the hospitality sector makes up one of the mostattractive target sectors for multi-national corporations. The concept evolved from the very first dinersin the late 18thcentury, when the world realized the concept of paid dining experience. Now, the worldcannot live without the taste of a McAloo Tikki or the zing of a Zinger. The bottom line being that theorder-to-eat MNCs have taken over the market like ants on a corpse, gobbling up every ounce of it.This sector has slowly covered all income groups of consumers and has targeted to achieve a marketshare of the highest percentage and the ever increasing competition is resulting in more profitableoptions for the consumers.The consumers are being served with a range of food and beverages to relish on catering every style of taste and preferences. With growing competition the food giants have take their services to a higherlevel with better decreased serving time, value for money prices and changing specialties in theirproducts.The following report is a comparative analysis of the operational parameters of McDonalds andKentucky Fried Chicken (KFC) and projects an overview of various factors that differentiate theservices of the two food giants. It covers factors like the product variety, customer reach, pricingstrategies, hospitality management, customer relationship management, supply chain management andemployee satisfaction programmes.The survey was based on the consumer’s response on their choice between KFC and McDonalds andthe basis of their choice was differentiated into various factors
INTRODUCTION
McDonald’s vs KFC
McDonald’s