Essay On Nike Swoosh

The Swoosh Shaping Opportunities
Obstacles can be conquered through creativity and the use of symbols, in order to spark a triumph over something. During the American Feminist Movement, this method was used to its full potential. Women have never been treated as equally as men. They have always been limited in some way. In the 1960s and 70s, American women began to stand up for themselves and try to make a difference. While this was taking place, a symbol was being generated to bring forth the idea of women being viewed more equally. This piece of art was the Nike Swoosh. The Nike Swoosh, created by Carolyn Davidson in 1971, was an influential part of the American Feminist Movement in the 1960s and 70s because it’s development was inspired by the need for a representation of feminine strength and to impact a better future for women through opportunities.
The Nike Swoosh epitomizes the American Feminist Movement because its creation was influenced by current events and ideas that were spreading during the time of the movement. According to CNN writer Katie McLaughlin,
In “Nike,” by Encyclopædia Britannica, it states that “Nike, in Greek religion, [is] the goddess of victory... for her functions referred to success not only in war but in all other undertakings.” It proved a relevant source for the logo’s creation, in purpose for the American Feminist Movement, because it was a direct representation of feminine strength. The winged goddess, Nike, inspired the Nike Swoosh to be designed in the shape of her wing showing the ability to fly, and rising above, embodying victory, power, and freedom. Overall, the Greek culture and their belief of the Goddess of Victory stimulated the creation of the Nike Swoosh because they already had a strong feminine symbol and it provided a desire for one in the United States especially during the harsh times of the American Feminist