Essay Skill
sBP 2011 ISSUE 7&8 Comprehension Answers 1. What are two different ways that 'ethical' shopping has “burst noisily into the mainstream” (line 7)? Use your own words as far as possible. [2] Lifted Paraphrased
You can now buy a more socially or It is now possible to purchase a wide range of environmentally responsible version ethically produced products. of just about anything Green shopping websites abound There are many / plenty of online shops. OR The sale of such goods online is increasing. Advice on what, where and how to buy such goods appear even in print sources/media that are not expected to promote green causes. Product quality has vastly improved, there is a wide range of choice and it is easily accessible / conveniently available. Any two points [2] 2. What does the author mean when he says “clear indications of a trend of triumph for consumers with a conscience” (line 17)? List one example of this trend and show how this illustrates the consumer's “trend of triumph”. [3] Lifted clear indications of a trend of triumph for consumers with a conscience (section inferred from) In May, long-time animal-tester L’Oréal (also part-owned by Nestlé) bought the Body Shop. In June, pile-‘em-high sell-‘emcheap pioneer Wal-Mart announced it is switching much of its fruit and vegetables to organic. Ebay is even setting up a special ‘artisans’ site’ for fair trade producers. Paraphrased There are obvious signs [1] that consumers are demonstrating more concern for the environment and others [1]. This is shown by *cite 1 example from the list [½] which illustrates corporate giants’ commitment to selling more ethical products [½].
Ethical consumer guides are dropping out of the most surprising magazines.
Fair trade coffee tastes good these days, there is an abundance of brands to choose from and you can drink it in Starbucks in 23 different countries, or even in McDonald’s.
3.
Why is the movement into the ethical market “an act of self-defence” for the big
You can now buy a more socially or It is now possible to purchase a wide range of environmentally responsible version ethically produced products. of just about anything Green shopping websites abound There are many / plenty of online shops. OR The sale of such goods online is increasing. Advice on what, where and how to buy such goods appear even in print sources/media that are not expected to promote green causes. Product quality has vastly improved, there is a wide range of choice and it is easily accessible / conveniently available. Any two points [2] 2. What does the author mean when he says “clear indications of a trend of triumph for consumers with a conscience” (line 17)? List one example of this trend and show how this illustrates the consumer's “trend of triumph”. [3] Lifted clear indications of a trend of triumph for consumers with a conscience (section inferred from) In May, long-time animal-tester L’Oréal (also part-owned by Nestlé) bought the Body Shop. In June, pile-‘em-high sell-‘emcheap pioneer Wal-Mart announced it is switching much of its fruit and vegetables to organic. Ebay is even setting up a special ‘artisans’ site’ for fair trade producers. Paraphrased There are obvious signs [1] that consumers are demonstrating more concern for the environment and others [1]. This is shown by *cite 1 example from the list [½] which illustrates corporate giants’ commitment to selling more ethical products [½].
Ethical consumer guides are dropping out of the most surprising magazines.
Fair trade coffee tastes good these days, there is an abundance of brands to choose from and you can drink it in Starbucks in 23 different countries, or even in McDonald’s.
3.
Why is the movement into the ethical market “an act of self-defence” for the big