Essays
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Parle Agro
From Wikipedia, the free encyclopedia Parle Agro Pvt. Ltd. | Type | Private limited | Traded as | Unlisted | Industry | Food and Beverage | Founded | 1984 | Founder(s) | Chauhan family | Headquarters | Mumbai, IndiaAndheri (East) | Key people | Prakash Chauhan (Chairman & MD)
Schauna Chauhan (CEO)
Alisha Chauhan (Director)
Nadia Chauhan (Director) | Products | Frooti, Appy, LMN, Hippo, Bailley | Website | www.parleagro.com |
Parle Agro is an Indian private limited company that owns several popular brands including Frooti, Appy, LMN, Hippo and Bailley.
Several Parle soda brands including Citra Thums Up, Limca, Gold Spot and Maaza were sold to Coca Cola in 1993 for a reported $40 million.[1][2] At the time of sale, the Parle brands together had a 60% market share in the industry.[3] The brand was strong in South India.[4] Citra was phased out by 2000 to make way for Coke 's international brand, Sprite.[5] Contents [hide] * 1 History * 1.1 Parle Agro * 1.2 Separation from the parent company * 2 Parle Agro brands * 2.1 Beverages * 2.2 Water * 2.3 Food * 3 See also * 4 References * 5 External links |
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[edit]History
Parle Products was founded in 1929 in British India. It was owned by the Chauhan family of Vile Parle, Mumbai. The Parle brand became well known in India following the success of products such as theParle-G biscuits and Thums Up soft drink.
The original Parle company was split into three separate companies owned by the different factions of the original Chauhan family:[6] * Parle Products, led by Vijay, Sharad and Anup Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins, Monaco and KrackJack) * Parle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy) * Parle Bisleri, led by Ramesh
Parle Agro
From Wikipedia, the free encyclopedia Parle Agro Pvt. Ltd. | Type | Private limited | Traded as | Unlisted | Industry | Food and Beverage | Founded | 1984 | Founder(s) | Chauhan family | Headquarters | Mumbai, IndiaAndheri (East) | Key people | Prakash Chauhan (Chairman & MD)
Schauna Chauhan (CEO)
Alisha Chauhan (Director)
Nadia Chauhan (Director) | Products | Frooti, Appy, LMN, Hippo, Bailley | Website | www.parleagro.com |
Parle Agro is an Indian private limited company that owns several popular brands including Frooti, Appy, LMN, Hippo and Bailley.
Several Parle soda brands including Citra Thums Up, Limca, Gold Spot and Maaza were sold to Coca Cola in 1993 for a reported $40 million.[1][2] At the time of sale, the Parle brands together had a 60% market share in the industry.[3] The brand was strong in South India.[4] Citra was phased out by 2000 to make way for Coke 's international brand, Sprite.[5] Contents [hide] * 1 History * 1.1 Parle Agro * 1.2 Separation from the parent company * 2 Parle Agro brands * 2.1 Beverages * 2.2 Water * 2.3 Food * 3 See also * 4 References * 5 External links |
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[edit]History
Parle Products was founded in 1929 in British India. It was owned by the Chauhan family of Vile Parle, Mumbai. The Parle brand became well known in India following the success of products such as theParle-G biscuits and Thums Up soft drink.
The original Parle company was split into three separate companies owned by the different factions of the original Chauhan family:[6] * Parle Products, led by Vijay, Sharad and Anup Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins, Monaco and KrackJack) * Parle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy) * Parle Bisleri, led by Ramesh
References: 1. ^ Kachru, Upendra (2009). Strategic Management: Concepts and Cases. Excel Books India. pp. 689,690. ISBN 81-7446-424-7. 3. ^ Ray, Pradeep Kanta (2005). FDI and industrial organization in developing countries: the challenge of globalization in India. Ashgate Publishing, Ltd.. pp. 82. ISBN 0-7546-4322-0. 6. ^ Paramita Chatterjee & Ratna Bhushan (2009-08-10). "Chauhans lock horns over Parle brand, yet again". The Times of India. Retrieved 2011-10-12. 7. ^ "Parle Agro Forays Into Pure Juice Market". Medianewsline.com. 2008-10-17. Retrieved 2010-07-16. 8. ^ Dev Chatterjee & Meghna Maiti (2008-09-15). "Chauhan siblings close to settling row over Parle brand". Economic Times. Retrieved 2011-10-12. 9. ^ Paramita Chatterjee & Ratna Bhushan (2009-01-13). "No sign of truce in battle over 'Parle ' brand". Economic Times. Retrieved 2011-10-12. 10. ^ "Parle Agro to expand plastic packaging biz". Business Standard. 2010-03-31. Retrieved 2011-10-12. 13. ^ Sayantani Kar (2009-11-24). "Parle Agro: In nature 's lap". Business Standard. Retrieved 2011-10-12. 14. ^ "Parle Agro looks to penetrate home consumption market for LMN". Business Standard. 2009-06-04. Retrieved 2011-10-12.