Yoosuf Naeem
Project Director:
Dr. Ahmed Anwar Rector Villa College Yoosuf Naeem Villa College Prof Dr Abtar Kaur Feculty of Education and Languages Open University Malaysia Centre for Foundation Studies Villa College
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First Edition, First Printing, May 2012 Copyright © Villa College, May 2012, CFS – BS408 All rights reserved. No part of this work may be reproduced in any form or by any means without the written permission of the President, Villa College. Version May 2012
Table of Contents
Course Guide
Chapter 1 Entrepreneurship in the 21st Century 1.1 Entrepreneurship Revolution 1.2 The Evolution of Entrepreneurship 1.3 Concepts of Entrepreneurship 1.4 Entrepreneurs/ Small Business Owners: A Distinction 1.5 Our Entrepreneurial Economy 1.6 Myths of Entrepreneurship 1.7 Approaches to Entrepreneurship 1.8 Corporate Entrepreneurship Review & Discussion Questions Case Studies Chapter 2 The Entrepreneurial Mind-Set 2.1 The Entrepreneurial Individual 2.2 Common Characteristics Associated with Entrepreneurs 2.3 Entrepreneurial Motivation 2.4 Developing Individual Innovation 2.5 Entrepreneurs Imagination & Creativity Review & Discussion Questions Case Studies viii-xiv 1 2 2 3 3 4 5 7 14 16 18 20 21 22 23 24 27 29 29
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TABLE OF CONTENTS
Chapter 3
Ethics and Entrepreneurship 3.1 Ethics & Law 3.2 Ethics & Business Decisions 3.3 Ethical Considerations in Corporate Entrepreneurship 3.4 Ethical Leadership by Entrepreneurs Review & Discussion Questions Case Studies Entrepreneurial Issues for Startup 4.1 Legal Forms of Entrepreneurial Organisation 4.2 Legal Environment and Entrepreneurship 4.3 Financial Sources for Entrepreneurial Ventures Review & Discussion Questions Case Studies Entrepreneurial Venture Plan 5.1 Opportunity Assessment in Entrepreneurship.. 5.2 Environmental Assessment in Entrepreneurship 5.3 Evaluation of the Venture Plan Review &