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Estee Case Analysis

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Estee Case Analysis
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ESTEE LAUDER
COMPANY ANALYSIS

WITH
BENCHMARK EVALUATION
OF

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DEAR DR. ASHRAF MAHATE,

Enclosed is the company analysis of Estee Lauder as per your request as it’s an integral part of our course requirement. Estee Lauder was selected on the basis of its vast business profile and complex nature of its annual report, which were dealt by us with an exigent attitude. Estee Lauder’s performance was compared to our chosen benchmark company Avon because of it being Lauder’s largest competitor globally.

The analysis conducted were a team effort as individual members contributed in accordance with their best mental and physical capacity. The in depth analysis served as the basis to learn about how financial ratios and forecasting depict company status and are significant in making critical business decisions.

We are greatly obliged to you for giving us this opportunity to enhance our analytical and decision-making skills and giving us a clear understanding of these topics in your lectures and lastly thanking you in advance for taking out your time to evaluate our report on Estee Lauder.

Best Regards,
Yours Truly,

Sumaiya Nathani
Kamal Salim Al Yamahi
Humaid –Ur- Rehman
Dhanya Issac
Mousa Milhem topic page no
EXECUTIVE SUMMARY introduction Estee lauder
Avon
industry overview swot analysis
Introduction
Estee lauder
Avon
ceo statement analysis
Estee lauder
Avon
Ratio Analysis
Introduction
Trend analysis
Comparative analysis
Financial forecasts
Estee Lauder
Avon
Financial leverage
Estee Lauder
Avon
Recommendations
Conclusions
Appendix bibliography THE MAIN OBJECTIVE OF CONDUCTING A COMPANY ANALYSIS IS TO OFFER A GUIDELINE TO POTENTIAL INVESTORS AND CREDITORS DECISION-MAKING PROCESS. ESTEE LAUDER, IN COMPARISON TO THE BENCHMARK COMPANY AVON HAS BEEN FINANCIALLY ANALYZED FOR THE YEARS 2004 AND 2003. BOTH THE FIRMS EXIST IN COSMETIC AND PERSONAL CARE INDUSTRY WHICH CURRENTLY IS
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