Estee Lauder
Estee Lauder Companies, Inc.
1.0 Overview (Chronology)
Estee Lauder, the founder of what is now a major cosmetics empire, started her business with a single jar of face cream that was mixed by her uncle, a chemist. Today, based in New York City, Estee Lauder is a manufacturer and marketer of four cosmetics product lines, like skin care, makeup, fragrances, and hair care products. These products are sold in over 130 countries and territories under different brand names, such as Estee Lauder, MAC, Bobbi Brown, Clinique, Aveda and so on. The company has 26 brands and employs over 22,000 people worldwide.
A young entrepreneur named Estee Lauder founded that being young, beautiful and youthful are common thought and feel to everyone, man and woman. Due to that, she felt that she could provide a product that espoused those qualities. The company was founded in by Estee Lauder and her husband, Joseph Lauder with the help of her uncle, John Schotz.
In the early year, Estee was unable to convince Madison Avenue to carry her product into the market. So, facing this rejection, she began to market her product straightly to the customers. Her first products were sold to beauty salons and hotels. The first department store account was established at New York. After 15 years, the company globalized their business all over the countries. Besides, in 1998, Estee Lauder began selling a variety of products over the Internet, so, ELC online- new division to manage the online activities. Estee focus on gender, men and women, so, additional brands like Aramis, is products for men which launched in 1964.
Mrs. Estee Lauder was one of the ten Outstanding Women in Business in the United States, 1967. Then, she received an Achievement Award from Albert Einstein College of Medicine at Yeshiva University. At the same time, the company expanded by opening Clinique laboratories, Inc. and in 1983, their products were introduced in the Soviet Union (Russia).
Estee Lauder Companies,
1.0 Overview (Chronology)
Estee Lauder, the founder of what is now a major cosmetics empire, started her business with a single jar of face cream that was mixed by her uncle, a chemist. Today, based in New York City, Estee Lauder is a manufacturer and marketer of four cosmetics product lines, like skin care, makeup, fragrances, and hair care products. These products are sold in over 130 countries and territories under different brand names, such as Estee Lauder, MAC, Bobbi Brown, Clinique, Aveda and so on. The company has 26 brands and employs over 22,000 people worldwide.
A young entrepreneur named Estee Lauder founded that being young, beautiful and youthful are common thought and feel to everyone, man and woman. Due to that, she felt that she could provide a product that espoused those qualities. The company was founded in by Estee Lauder and her husband, Joseph Lauder with the help of her uncle, John Schotz.
In the early year, Estee was unable to convince Madison Avenue to carry her product into the market. So, facing this rejection, she began to market her product straightly to the customers. Her first products were sold to beauty salons and hotels. The first department store account was established at New York. After 15 years, the company globalized their business all over the countries. Besides, in 1998, Estee Lauder began selling a variety of products over the Internet, so, ELC online- new division to manage the online activities. Estee focus on gender, men and women, so, additional brands like Aramis, is products for men which launched in 1964.
Mrs. Estee Lauder was one of the ten Outstanding Women in Business in the United States, 1967. Then, she received an Achievement Award from Albert Einstein College of Medicine at Yeshiva University. At the same time, the company expanded by opening Clinique laboratories, Inc. and in 1983, their products were introduced in the Soviet Union (Russia).
Estee Lauder Companies,