Estee Lauder Companies : Ethical Strategy Analysis
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Estee Lauder Companies
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Ethical Strategy Analysis
Jennifer Isikwe
Analysis of the Ethical Strategy of the Estee Lauder Companies
I. Background Information A. Brief History B. Other Relevant Information (Industry, environment, etc)
II. Analysis of the Ethical Strategy A. Stated Ethical Strategy 1. Philosophy section of the mission statement 2. Explicit statements about ethics and social responsibility 3. Codes of ethics 4. Other information B. Corporation and its Major Stakeholders 1. Employees 2. Customers 3. Shareholders 4. Community C. Institutionalization of Ethics 1. Explicit Components 2. Implicit Components D. Corporate Environmental Management 1. Environmental Policy 2. Environmental Management Systems E. Crisis Management Policy III. Overall Evaluations and Conclusions IV. Recommendations V. Appendix
Background Information
Brief History
Estee Lauder, who believed that every woman could be beautiful, founded the Estee Lauder Company in 1946 with her husband Joseph Lauder. The Company opened its first department store account with Saks Fifth Avenue in New York City. The company initially launched with four products: Super Rich All Purpose Crème, Crème Pack, Cleansing Oil, and Skin Lotion. Eventually five other brands would be internally developed. Aramis, a line of prestige fragrance and grooming products for men, was launched in 1964. Clinique, the first dermatological, allergy-tested, fragrance-free cosmetics brand, emerged in 1968. Prescriptives, a personalized artistry of custom blended makeup, complimentary colorprinting, and personalized skincare regimen, was founded in 1979. Lab Series, Skincare for Men, the authority in men’s skincare, debuted in 1987. Origins, the first department store wellness brand, was introduced in 1990.
From 1960 to 1993, Estee Lauder entered new markets
Estee Lauder Companies
-------------------------------------------------
Ethical Strategy Analysis
Jennifer Isikwe
Analysis of the Ethical Strategy of the Estee Lauder Companies
I. Background Information A. Brief History B. Other Relevant Information (Industry, environment, etc)
II. Analysis of the Ethical Strategy A. Stated Ethical Strategy 1. Philosophy section of the mission statement 2. Explicit statements about ethics and social responsibility 3. Codes of ethics 4. Other information B. Corporation and its Major Stakeholders 1. Employees 2. Customers 3. Shareholders 4. Community C. Institutionalization of Ethics 1. Explicit Components 2. Implicit Components D. Corporate Environmental Management 1. Environmental Policy 2. Environmental Management Systems E. Crisis Management Policy III. Overall Evaluations and Conclusions IV. Recommendations V. Appendix
Background Information
Brief History
Estee Lauder, who believed that every woman could be beautiful, founded the Estee Lauder Company in 1946 with her husband Joseph Lauder. The Company opened its first department store account with Saks Fifth Avenue in New York City. The company initially launched with four products: Super Rich All Purpose Crème, Crème Pack, Cleansing Oil, and Skin Lotion. Eventually five other brands would be internally developed. Aramis, a line of prestige fragrance and grooming products for men, was launched in 1964. Clinique, the first dermatological, allergy-tested, fragrance-free cosmetics brand, emerged in 1968. Prescriptives, a personalized artistry of custom blended makeup, complimentary colorprinting, and personalized skincare regimen, was founded in 1979. Lab Series, Skincare for Men, the authority in men’s skincare, debuted in 1987. Origins, the first department store wellness brand, was introduced in 1990.
From 1960 to 1993, Estee Lauder entered new markets