estee lauder strategic case study
Brief Profile and History
Estee Lauder is a major American corporation based in New York City. Estée Lauder is one of the world’s leading a manufacturer and marketer of quality 1) skin care, 2) makeup, 3) fragrance and 4) hair care products. The Companies was established in 1946 and has been public since November 1995. Presently, Estée Lauder Companies has 29 brands, sells products in over 140 countries and territories. Estée Lauder sells its products mainly through upscale department stores, specialty retailers, upscale perfumeries and pharmacies. Estée Lauder was the first cosmetics company to offer free samples and gift-with- purchase and continues this strategy today. Estée Lauder Companies is managed primarily by Lauder family members and a majority of stock is owned by members of Lauder family which controls about70% of voting shares.
Vision Statement “we touch and make you shine ”
Mission Statement The employees of the Estée Lauder Companies are committed to working together with uncompromising ethics and integrity. They strive to always Being
responsible citizens in every community they serve. continuously look for new and better ways to do things to constantly raise our standards.
Providing consumers with innovative cosmetic products of the highest quality and safety standards.
Delivering outstanding service by treating each individual as we ourselves would like to be treated.
Building partnerships with our stakeholders based on fairness and trust.
Pursuing profit-but never at the expense of quality, service or reputation
Eliminate waste and reduce inefficiencies in order to provide maximum value to our customer
Enhance our reputation of image, style and prestige
Create an environment that fosters personal growth and well being
Most of all, staying committed to working safely together with uncompromising ethics and integrity
Opportunities
International expansion. Estée Lauder has earned extensive experiences in new international
Estee Lauder is a major American corporation based in New York City. Estée Lauder is one of the world’s leading a manufacturer and marketer of quality 1) skin care, 2) makeup, 3) fragrance and 4) hair care products. The Companies was established in 1946 and has been public since November 1995. Presently, Estée Lauder Companies has 29 brands, sells products in over 140 countries and territories. Estée Lauder sells its products mainly through upscale department stores, specialty retailers, upscale perfumeries and pharmacies. Estée Lauder was the first cosmetics company to offer free samples and gift-with- purchase and continues this strategy today. Estée Lauder Companies is managed primarily by Lauder family members and a majority of stock is owned by members of Lauder family which controls about70% of voting shares.
Vision Statement “we touch and make you shine ”
Mission Statement The employees of the Estée Lauder Companies are committed to working together with uncompromising ethics and integrity. They strive to always Being
responsible citizens in every community they serve. continuously look for new and better ways to do things to constantly raise our standards.
Providing consumers with innovative cosmetic products of the highest quality and safety standards.
Delivering outstanding service by treating each individual as we ourselves would like to be treated.
Building partnerships with our stakeholders based on fairness and trust.
Pursuing profit-but never at the expense of quality, service or reputation
Eliminate waste and reduce inefficiencies in order to provide maximum value to our customer
Enhance our reputation of image, style and prestige
Create an environment that fosters personal growth and well being
Most of all, staying committed to working safely together with uncompromising ethics and integrity
Opportunities
International expansion. Estée Lauder has earned extensive experiences in new international