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Ethical and Environmental Scan Paper

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Ethical and Environmental Scan Paper
Ethical and Environmental Scan Paper: Enron, Google, Amazon, and Microsoft Ethics and the environmental responsibilities of companies tie directly into those of social responsibilities and occupy a very important position in both incorporating into strategic plans and the company’s value system. In this paper, the subject to describe is how the role of ethics and social responsibility is developed into a company’s strategic plan; this will enclose an example of how Enron initiated an overstepping of these ethical boundaries. The paper will also describe the internal and external environments of how Google, Amazon, and Microsoft using an environmental scan. Included in the scan will be a determination of the competitive advantages each company has and what the strategies of each company are. The paper will finally point to how each company creates value and sustains completive advantage through their business strategy, and to what measurement guidelines each company is using to verify strategic effectiveness.
Keeping an honest code of ethics can ensure that a company achieves their missions, visions, and general objectives in a manner that can provide a solid framework for years to come. Ethics can also assist in ensuring guidelines are being made to bind an organization by a common thread and interests that guide employers and employees to avoid straying from the intended path of the company. Another element of today’s current strategic planning process is corporate social responsibility or CSR. This is when managers confront different situations of increasing demand from stakeholders. The specific demand has been marked by many claims that link themselves to corporate social responsibility of an organization’s projected profits, in the media and many other faucets, such as up-and-coming international CSR organizations. The motivation of this is clear; if a positive CSR is present, and a financial performance relationship is identified; companies will be



References: Corrado, Phil (2008). SearchWarp.com: Why Did Enron Fail? Retrieved February 9, 2010 from http://searchwarp.com/swa325324.htm Google. (2010). Ten Things. Retrieved February 9, 2010 from http://www.google.com/intl/en/corporate/tenthings.html. Jones, A. (2004). Making Sense of Corporate Social Responsibility. Grassroots Development. Retrieved February 9, 2010 from http://www.iaf.gov/grants/downloads/csr_eng.pdf.pdf Sridhar. (2008, October 27). Cloud economics: Microsoft, Google, and Amazon.[Blog]. Retrieved February 9, 2010 from http://blogs.zoho.com/uncategorized/cloud-economics-microsoft-google-amazon/ White, B. (2009, August 25). Amazon, Microsoft, & Yahoo! All fight Google over potential book sales. [Blog]. Retrieved February 9, 2010 from http://www.bloggingstocks.com/2009/08/25/amazon-microsoft-and-yahoo-all-fight-google-over-potential-boo/

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