The researcher will focus on four main areas of ethical consideration, which are reliability, validity, bias, and plagiarism to ensure that this research is appropriate, precise, and harmless to any person concerned.
1.7.1. Reliability
According to Iacobucci & Churcill (2009, p.201), “data might reflect manipulation, contamination caused by inappropriateness, confusion, or carelessness, or concept error”. In order to avoid unreliable sources, the researcher will make sure that information used in this research is up-to-date and written by experts to ensure that the information is accurate reliable. For instance, the researcher will use several sources in Indonesia language, to make sure the data is reliable, the researcher will use Indonesian book and checks the credibility of the authors.
1.7.2. Validity
According to Robson (2007, p.72), “Validity refers to whether or not something actually measures what it claims to measure”. To make sure that the research is valid, the researcher will compare the data gained with other methods of testing. For instance, the researcher wants to find out about the total …show more content…
There are two types of plagiarism, which are intentional and unintentional. Intentional plagiarism means copying someone else’s work without documenting and publish it without a permissions of the creators / authors. Unintentional plagiarism can also occur due to careless of paraphrasing and quoting excessively. In order to avoid plagiarism, the researcher will make sure that all the information used in this research is paraphrased and use a proper citation and reference list based on the American Psychological Association (APA) 6th edition referencing style to avoid plagiarism to respect and honour the original authors of the works cited in the research report (Robson, 2007.