Ethical Decision Making Matrix
Trevino & Nelson Ethical Decision Making (Privacy Pressures TEAM 2)
Instruction: Details:
1. Gather the Facts. •
2. Define the Ethical Issues (I) in moral terms (e.g., Is X action morally right, given Y?).
3. Identify the affected Parties. Utilitarian View Virtue Ethics
4. Identify the Consequences. State:
(a) the consequentialist principle (CP) used to assess the actions of the decision maker (e.g., egoism, utilitarianism);
(b) the standard implicit in this principle (e.g., action in my long-term self-interest);
(c) the key potential consequences for each of the affected parties;
(d) the extent to which each consequence undermines (U) or supports (S) the issue based on the CP selected. An action is morally right if it yield the greatest good for the greatest number of people
(greatest balance between good and bad consequences) An action is morally right if it meets the highest ethical standards of the relevant moral community a) Utilitarian View
b) Standard implicit: Greatest good for the greatest number of people
c) Key potential consequences for affected parties
If Scott and HomeConnection remove the web bugs
*Scott and HomeConnection (HC):
1) HC responds to customer concerns (S)
2) HC uses as a marketing campaign (i.e. they listen to customers and will heavily restrict privacy becoming an industry leader (S)
3) HC may gain additional customers by removing web bugs (S)
4) HC needs to modify privacy policy again to say that they will not use web bugs (S)
5) Marketing team needs to find another method for generating business (U)
6) Missing data source from ad clicks for targeted marketing (U)
7) Inability to use discounts & $25 promotion (U)
*Customers:
1) Care about web bugs & don’t want them (S)
2) Some don’t care about the web bugs (S)
3) Web bugs may provide HC with an opportunity to create a better experience for the customer (U)
4) Miss out on discounts and $25 referral fee (U)
*AOL (and other
Instruction: Details:
1. Gather the Facts. •
2. Define the Ethical Issues (I) in moral terms (e.g., Is X action morally right, given Y?).
3. Identify the affected Parties. Utilitarian View Virtue Ethics
4. Identify the Consequences. State:
(a) the consequentialist principle (CP) used to assess the actions of the decision maker (e.g., egoism, utilitarianism);
(b) the standard implicit in this principle (e.g., action in my long-term self-interest);
(c) the key potential consequences for each of the affected parties;
(d) the extent to which each consequence undermines (U) or supports (S) the issue based on the CP selected. An action is morally right if it yield the greatest good for the greatest number of people
(greatest balance between good and bad consequences) An action is morally right if it meets the highest ethical standards of the relevant moral community a) Utilitarian View
b) Standard implicit: Greatest good for the greatest number of people
c) Key potential consequences for affected parties
If Scott and HomeConnection remove the web bugs
*Scott and HomeConnection (HC):
1) HC responds to customer concerns (S)
2) HC uses as a marketing campaign (i.e. they listen to customers and will heavily restrict privacy becoming an industry leader (S)
3) HC may gain additional customers by removing web bugs (S)
4) HC needs to modify privacy policy again to say that they will not use web bugs (S)
5) Marketing team needs to find another method for generating business (U)
6) Missing data source from ad clicks for targeted marketing (U)
7) Inability to use discounts & $25 promotion (U)
*Customers:
1) Care about web bugs & don’t want them (S)
2) Some don’t care about the web bugs (S)
3) Web bugs may provide HC with an opportunity to create a better experience for the customer (U)
4) Miss out on discounts and $25 referral fee (U)
*AOL (and other