Ethical Issues
1. Introduction
For most successful companies the external demands are increasing. It was not so long ago that businesses only focus was economic growth, however, today's society is demanding much more from businesses. Society is looking at not only if a company makes money but how it contributes to society. Society is insisting that companies change their focus to incorporate social, cultural and ethical responsibilities. British American Tobacco has done just that and the subsequent addresses these changes.
2. Brief History on British American Tobacco (BAT)
British American Tobacco is the world's second largest tobacco international tobacco company. An American tobacco entrepreneur, James Buchanan ("Buck") Duke formed a conglomerate of leading American companies. The British American tobacco companies countered this take-over and formed Imperial Tobacco. In 1902 (they celebrated their centenary year in 2002) these companies came to an agreement and united to form British American Tobacco and now have its headquarters in London. BAT support more than ten (10) million jobs worldwide and operates in twenty-four (24) countries, in each region of the world, American Pacific, Asia-Pacific, Latin American and Caribbean, Europe and Africa and Middle East. 3. Social Issues at BAT
BAT's nature of business is very controversial. Social issues play at the vanguard of their very existence and to demonstrate responsible corporate conduct, BAT has begun to tackle some of the following social issues and adapted policies to assist:
Underage Smoking Prevention Issue - cease advertising tobacco products to minors.
Underage Smoking Prevention (USP) Policy Adapted they have decided the best ways to deal with this problem is to prevent children from obtaining tobacco products and discourage them from wanting to smoke. BAT did this by supporting more than 130 programmes in over 70 countries and targeted three main areas:
Advertising
For most successful companies the external demands are increasing. It was not so long ago that businesses only focus was economic growth, however, today's society is demanding much more from businesses. Society is looking at not only if a company makes money but how it contributes to society. Society is insisting that companies change their focus to incorporate social, cultural and ethical responsibilities. British American Tobacco has done just that and the subsequent addresses these changes.
2. Brief History on British American Tobacco (BAT)
British American Tobacco is the world's second largest tobacco international tobacco company. An American tobacco entrepreneur, James Buchanan ("Buck") Duke formed a conglomerate of leading American companies. The British American tobacco companies countered this take-over and formed Imperial Tobacco. In 1902 (they celebrated their centenary year in 2002) these companies came to an agreement and united to form British American Tobacco and now have its headquarters in London. BAT support more than ten (10) million jobs worldwide and operates in twenty-four (24) countries, in each region of the world, American Pacific, Asia-Pacific, Latin American and Caribbean, Europe and Africa and Middle East. 3. Social Issues at BAT
BAT's nature of business is very controversial. Social issues play at the vanguard of their very existence and to demonstrate responsible corporate conduct, BAT has begun to tackle some of the following social issues and adapted policies to assist:
Underage Smoking Prevention Issue - cease advertising tobacco products to minors.
Underage Smoking Prevention (USP) Policy Adapted they have decided the best ways to deal with this problem is to prevent children from obtaining tobacco products and discourage them from wanting to smoke. BAT did this by supporting more than 130 programmes in over 70 countries and targeted three main areas:
Advertising