Introduction
This essay reflects on the lecture titled Creative Economy by Martin Bouette. I found this lecture relevant to my final project. My topic is the changing trends in the apparel industry. How Corporate Social Responsibility affects the supply chain, going local from global, vertical from horizontal. The lecture is relevant in many aspects, for example the knowledge society's changes and ethical issues and responsibility within the apparel industry. The first part of the essay briefly speaks about the lecture Creative Economy and also introduces my final project. The second part explains in more detail the difference between horizontal and vertical integration. It also overviews the different kind of ethical problems in the industry in the last 10-15 years and specifies the problems through examples - fashion retailers as well as how these problems affect the consumers. After as an answer from the companies for these ethical problems the essay introduces Corporate Social Responsibility (CSR) and gives an example of a well developed CSR policy within the apparel industry. The essay finishes with a summery and speculating about different solutions.
The Creative Economy
The Lecture Creative Economy by Martin Bouette analyses the relationship between the market and creativity. It has four parts: A short historical overview, a section highlighting its turning points, followed by introducing political factors, and finishes with contemporary issues like: technology, ethics, the environment and the aging population.
The first two parts are about the historical background of the creative economy and how these historical trades reflect today's practice. It gives examples like the Asian Silk Road and Sutton Hoo Treasure (7th Century AD, England). It argues that Asia had well skilled creative people working in manufacturing who produced quality goods. It also states that competitive development was as rife in the 7th
Bibliography: Fashion Now – A Global Perspective, (Stall - Meadows, Celia 2011) Beyond Design – The Synergie of Apparel Product Development (Sandra J Fashion: from Concept to Consumer - (Frings, Gini Stephens, Upper Saddle River, NJ : Pearson/Prentice Hall, c2005) Orderly Fashion - Patrik Aspers, (Princeton University Press, 2010) No Sweat - edited by Andrew Ross, (Verso, New York, London, 1997)