Ethical Marketing
Ethical Marketing is Effective Marketing
Ethical Marketing is Effective Marketing
International Business School
Principles and Practices of Marketing
Module leader:
Godsave Alan
15.12.2012
International Business School
Principles and Practices of Marketing
Module leader:
Godsave Alan
15.12.2012
КОТVANOVA MARGARYTA
КОТVANOVA MARGARYTA
Оглавление
Introduction 2
About Roshen 4
Roshen’s tools of branding 4
Market segmentation of consumers 6
The calculation of the basic price 7
SWOT 8
PEST 8
Communication policy 8
Determination of demand 9
Competitors and methods of dealing with them 9
Conclusion 9
Appendix 11
TM “ROSHEN” 11
Segmentation of products of TM “ROSHEN” 11
Referencies 12
Introduction
Changes in socio-economic relations influence on the further development and implementation of marketing concepts conceptions enterprises in all area of activity. So,the evolution of marketing has become the cause of his new conception - socio-ethical marketing. The activities of most modern strength of Ukrainian manufacturing companies characterized the need for innovation, the use of high-tech and information technology, intellectual resources, as the changes are the needs and preferences of consumers, their requirements for new and existing products, for example: ecological materials supplied products and their influence on health and safety, opportunity recycling without detriment to the environment, then that. This makes it necessary in the question to make choice of marketing strategy for further development of enterprises with economic potential and social orientation. Learning from other countries which are also highlighted, USSE need for social orientation in the operation of enterprises. One of the tools of effective realization of social enterprise strategy is the development of business in view social and ethical marketing.
About Roshen
The purpose of this study is to investigate the marketing mix for a particular company.
Ethical Marketing is Effective Marketing
International Business School
Principles and Practices of Marketing
Module leader:
Godsave Alan
15.12.2012
International Business School
Principles and Practices of Marketing
Module leader:
Godsave Alan
15.12.2012
КОТVANOVA MARGARYTA
КОТVANOVA MARGARYTA
Оглавление
Introduction 2
About Roshen 4
Roshen’s tools of branding 4
Market segmentation of consumers 6
The calculation of the basic price 7
SWOT 8
PEST 8
Communication policy 8
Determination of demand 9
Competitors and methods of dealing with them 9
Conclusion 9
Appendix 11
TM “ROSHEN” 11
Segmentation of products of TM “ROSHEN” 11
Referencies 12
Introduction
Changes in socio-economic relations influence on the further development and implementation of marketing concepts conceptions enterprises in all area of activity. So,the evolution of marketing has become the cause of his new conception - socio-ethical marketing. The activities of most modern strength of Ukrainian manufacturing companies characterized the need for innovation, the use of high-tech and information technology, intellectual resources, as the changes are the needs and preferences of consumers, their requirements for new and existing products, for example: ecological materials supplied products and their influence on health and safety, opportunity recycling without detriment to the environment, then that. This makes it necessary in the question to make choice of marketing strategy for further development of enterprises with economic potential and social orientation. Learning from other countries which are also highlighted, USSE need for social orientation in the operation of enterprises. One of the tools of effective realization of social enterprise strategy is the development of business in view social and ethical marketing.
About Roshen
The purpose of this study is to investigate the marketing mix for a particular company.
Bibliography: (a list of the book, journals, websites consulted) Appendix (pictures, charts, interviews etc)