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Ethics
Search Engine Giants: Google VS Yahoo

Google versus Yahoo. We tend to rely on these two search engines more and more in everyday life. When using the internet, two of the most important websites are Google and Yahoo. They are two of the biggest search engines, and also have many other web and entertainment services. They are mostly known for their search engines though. We use it to look up things, while were doing homework and when we are bored. Both companies have an extensive and interesting history to say the least.
First up is Yahoo! In January of 1994 two students named Jerry Yang and David Filo made a website called “Jerry’s Guide to the World Wide Web” and then about two months later then renamed the site Yahoo! The name Yahoo! is an acronym which stands for “Yet Another Hierarchical Officious Oracle”. Some other people insist that the name came from the slang definition of “yahoo” which means “rude, unsophisticated, and uncouth” (Google vs Yahoo - Difference and Comparison). An interesting fact is that this meaning came from a fictional race of people in Gulliver’s Travels. A year later the company was taking off. The two dropped out of school and made a $2 million dollar venture to incorporate Yahoo!. They hired a man named Tim Koogle as their CEO. (WSJ)" At first it was simply just a search engine but its popularity they diversified their services and acquired a company and created a subservice called Yahoo! Mail. In the same year” MyYahoo” launches, which is a personalized home page that shows current news, sports or even weather. The company grew quickly through the 1990’s when it added a web portal. Yahoo also has subsidiaries such as, Yahoo! Answers, Yahoo! Messenger, Yahoo! Sports and many more. Fast forwarding to the early 2000’s the stock price of Yahoo! went through the roof during the “internet boom”. The shares were going for $118.75 each. Nonetheless, after the internet boom the shares fell to an all-time



References: Difference between Yahoo and Google. (n.d.). Retrieved November 8, 2013, from http://www.differencebetween.info/difference-between-yahoo-and-google Google vs Yahoo - Difference and Comparison | Diffen. (n.d.). Retrieved November 8, 2013, from http://www.diffen.com/difference/Google_vs_Yahoo Google (n.d.). Company ? Google. Retrieved November 5, 2013, from http://www.google.com/about/company/ SEC (n.d.). United States SEC. Retrieved November 8, 2013, from http://investor.google.com/pdf/20130930_google_10Q.pdf Smith, M. (n.d.). How Is the Information in Yahoo! Different From Google? | Chron.com. Retrieved November 7, 2013, from http://smallbusiness.chron.com/information-yahoo-different-google-31966.html Temple, J. (n.d.). Done deal: Yahoo finalizes big lease at Chronicle headquarters, expands SF engineering presence - The Technology Chronicles. Retrieved from http://blog.sfgate.com/techchron/2013/08/01/done-deal-yahoo-finalizes-big-lease-at-chronicle-headquarters-expands-sf-engineering-presence/ WSJ (n.d.). The History of Yahoo?Timeline - WSJ.com. Retrieved November 6, 2013, from http://online.wsj.com/news/articles/SB10001424052970203513604577140950546379684

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