Ethics and Advertisements
Group Head Moeen Ahmed
Associates Sheikh Dawood Hassan Rashid Hafiz Sohail
4/3/2013
Group Head Moeen Ahmed
Associates Sheikh Dawood Hassan Rashid Hafiz Sohail
4/3/2013
ETHICAL AND SOCIAL ISSUES IN ADVERTISING-SOCIETY AND CODE OF ETHICS
ETHICAL AND SOCIAL ISSUES IN ADVERTISING-SOCIETY AND CODE OF ETHICS
ETHICS – INDIAN VIEW
Indian religion has always been associated with philosophy
The Vedas (about 4000 years old) talked about 4 basic goals of existence * Prosperity * Satisfaction of desires * Moral duty * Salvation
Jain philosophy was based on the principle of non-violence
Buddha focused on compassion and brotherhood
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Origin
Derived from Latin word ‘advert ere’ –’to turn’ the attention. * Reader’s Digest
“The act or practice of attracting public notice so as to create interest or induce purchase through any system or method is called advertising.” * American Marketing Association
“Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.” Advertising is a form of communication used to help sell products and services. * Effective Advertising Good advertising is no accident, but a result of careful planning and execution. * Largest generator of revenue in the world economy. * Advertising is a tool of marketing that disseminates information about a brand. * Pope Paul VI remarked, "No one now can escape the influence of advertising." * Advertisement is a mirror that helps shape the reality it reflects, and sometimes it presents a distorted image of reality * Indirect and powerful impact on society * Advertising also has an indirect but powerful impact on society through its influence on media.
* Many publications and broadcasting operations depend on advertising revenue for survival. This often is
Associates Sheikh Dawood Hassan Rashid Hafiz Sohail
4/3/2013
Group Head Moeen Ahmed
Associates Sheikh Dawood Hassan Rashid Hafiz Sohail
4/3/2013
ETHICAL AND SOCIAL ISSUES IN ADVERTISING-SOCIETY AND CODE OF ETHICS
ETHICAL AND SOCIAL ISSUES IN ADVERTISING-SOCIETY AND CODE OF ETHICS
ETHICS – INDIAN VIEW
Indian religion has always been associated with philosophy
The Vedas (about 4000 years old) talked about 4 basic goals of existence * Prosperity * Satisfaction of desires * Moral duty * Salvation
Jain philosophy was based on the principle of non-violence
Buddha focused on compassion and brotherhood
ADVERTISEMENTS
Origin
Derived from Latin word ‘advert ere’ –’to turn’ the attention. * Reader’s Digest
“The act or practice of attracting public notice so as to create interest or induce purchase through any system or method is called advertising.” * American Marketing Association
“Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.” Advertising is a form of communication used to help sell products and services. * Effective Advertising Good advertising is no accident, but a result of careful planning and execution. * Largest generator of revenue in the world economy. * Advertising is a tool of marketing that disseminates information about a brand. * Pope Paul VI remarked, "No one now can escape the influence of advertising." * Advertisement is a mirror that helps shape the reality it reflects, and sometimes it presents a distorted image of reality * Indirect and powerful impact on society * Advertising also has an indirect but powerful impact on society through its influence on media.
* Many publications and broadcasting operations depend on advertising revenue for survival. This often is