Ethics and Social Responsibility in Marketing
Chapter 4
ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING
Test Item Table
Major Section of the Chapter
Level of Learning
Level 1: Definition
(Knows Basic Terms and Facts)
Level 2: Conceptual
(Understands Concepts and Principles)
Level 3: Application
(Applies Principles)
There Is More to Anheuser-Busch than Meets the Palate
(pp. 81-82)
1, 2, 3, 4, 5
Nature and Significance of Marketing Ethics
(pp. 82-83)
6, 7, 8, 10, 11, 22, 23,
9, 11, 12, 17, 18, 19, 20, 21,
13, 14, 15, 16, 24, 25
Understanding Ethical Marketing Behavior
(pp. 83-88)
26, 27, 33, 34, 37, 38, 46, 49, 52, 53, 57, 58, 61, 62, 69, 70, 77, 78, 85, 86, 133, 140
29, 30, 32, 41, 42, 45, 47, 48, 50, 51, 54, 55, 59, 60, 63, 64, 67, 71, 72, 74, 75, 76, 76, 81, 82, 83, 87, 88, 89, 133, 134, 137, 138, 139
28, 31, 35, 36, 39, 40, 43, 44, 56, 65, 66, 68, 73, 80, 84, 90, 134, 135, 136, 141
Understanding Social Responsibility in Marketing
(pp. 88-92)
91, 98, 101, 104, 107, 108, 112, 113, 121, 122, 123, 125, 142, 148
92, 93, 94, 99, 102,103, 105, 106, 109, 110, 114, 115, 116, 117, 118, 119, 120, 124, 126, 127, 128, 129, 142, 143, 146
95, 96, 97, 100, 111, 137, 138, 140, 144, 145, 147
Video Case: Energy Performance Systems, Inc.
(pp. 93-95)
130, 131, 132, 149
Note: Bold numbers indicate short essay questions.
CHAPTER 4
ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING
MULTIPLE CHOICE QUESTIONS
4-1 CHAPTER OPENING EXAMPLE: ANHEUSER-BUSCH CONCEPTUAL
Demarketing is defined as marketing to reduce demand for a good or service. Which of the following companies has engaged in demarketing?
a. General Motors b. Microsoft c. Anheuser-Busch d. General Electric e. Johnson & Johnson
Answer: c Page: 81 Rationale: Anheuser-Busch has worked to convince people not to abuse its products. Demarketing does not destroy product demand; it only reduces or shifts it.
4-2 CHAPTER OPENING EXAMPLE: ANHEUSER-BUSCH CONCEPTUAL
ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING
Test Item Table
Major Section of the Chapter
Level of Learning
Level 1: Definition
(Knows Basic Terms and Facts)
Level 2: Conceptual
(Understands Concepts and Principles)
Level 3: Application
(Applies Principles)
There Is More to Anheuser-Busch than Meets the Palate
(pp. 81-82)
1, 2, 3, 4, 5
Nature and Significance of Marketing Ethics
(pp. 82-83)
6, 7, 8, 10, 11, 22, 23,
9, 11, 12, 17, 18, 19, 20, 21,
13, 14, 15, 16, 24, 25
Understanding Ethical Marketing Behavior
(pp. 83-88)
26, 27, 33, 34, 37, 38, 46, 49, 52, 53, 57, 58, 61, 62, 69, 70, 77, 78, 85, 86, 133, 140
29, 30, 32, 41, 42, 45, 47, 48, 50, 51, 54, 55, 59, 60, 63, 64, 67, 71, 72, 74, 75, 76, 76, 81, 82, 83, 87, 88, 89, 133, 134, 137, 138, 139
28, 31, 35, 36, 39, 40, 43, 44, 56, 65, 66, 68, 73, 80, 84, 90, 134, 135, 136, 141
Understanding Social Responsibility in Marketing
(pp. 88-92)
91, 98, 101, 104, 107, 108, 112, 113, 121, 122, 123, 125, 142, 148
92, 93, 94, 99, 102,103, 105, 106, 109, 110, 114, 115, 116, 117, 118, 119, 120, 124, 126, 127, 128, 129, 142, 143, 146
95, 96, 97, 100, 111, 137, 138, 140, 144, 145, 147
Video Case: Energy Performance Systems, Inc.
(pp. 93-95)
130, 131, 132, 149
Note: Bold numbers indicate short essay questions.
CHAPTER 4
ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING
MULTIPLE CHOICE QUESTIONS
4-1 CHAPTER OPENING EXAMPLE: ANHEUSER-BUSCH CONCEPTUAL
Demarketing is defined as marketing to reduce demand for a good or service. Which of the following companies has engaged in demarketing?
a. General Motors b. Microsoft c. Anheuser-Busch d. General Electric e. Johnson & Johnson
Answer: c Page: 81 Rationale: Anheuser-Busch has worked to convince people not to abuse its products. Demarketing does not destroy product demand; it only reduces or shifts it.
4-2 CHAPTER OPENING EXAMPLE: ANHEUSER-BUSCH CONCEPTUAL