Management and Supervision
Winter 2012
Any Nikkei leader in the Americas either personally knows or has heard of Carlos Kasuga because of his achievements as a businessman in Mexico, or because of his role in the Nikkei Pan-American Association(Matsumoto, A. June 2, 2011)
Carlos Kasuga Osaka has run Yakult Mexico for more than 20 years. He graduated in accounting at a Mexican School called ‘Escuela Bancaria y Comercial ‘ in Mexico City.In addition to his many other activities, he is President of the International Life Sciences Institute, and Vice-President of the committee for the Centennial Celebration of the Japanese Migration to Mexico. He has traveled all of Mexico, to Peru and to Columbia speaking about his philosophy, and ethics in the business, based on Japanese-style, Total Quality and Productivity.(Alasraki, C.2009)
Carlos Kasuga is Director General of Yakult Mexico. He is founder and President of the Japanese Mexican School, Founder and Past President of the Pan-American Nikkei Association, and Past President of the Mexico and Japan Association. His parents migrated to Mexico from Japan in 1930.(Matsumoto, A ( June2, 2011)
In 1959, his father sent Carlos Kasuga to Tokyo, to learn how to read and write Japanese. When he was there, he attended the first international Machine Fair held in Tokyo, Japan. One company made plastic beach toy sand lifesavers. He had been on the school swim team, and he had never seen anything like that in México!(Matsumoto, A(June 2, 2011)
He talk to the owner of the company and told him, he wanted to bring these toys to México. The owner told him that these items were prohibited for import into México. He asks Kasuga to buy the machine and make them there. Kasuga had his doubts, what if the machine breaks down in México? He said, “Don’t worry, we’ll teach you how to fix it” (Kasuga, C (2007)
Kasuga wrote his father about the machine and the idea for the