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Ethos Pathos And Logos In Advertising

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Ethos Pathos And Logos In Advertising
Advertisement companies use logos to provide their audience with credible facts and statistics that will persuade the viewer to either buy their product or pay more attention to the message being conveyed in their ad. The ASPCA exploits this mode of persuasion in their advertisement by providing numerical statistics in between the animal clips. Credible facts and statistics are provided by the APSCA throughout the commercial with the intent to grab the audience’s attention and keep it for the entirety of the commercial. The opening statement of the commercial is, “Every day in America thousands of animals suffer from cruelty and neglect”, which immediately gets the audience’s attention by providing data to demonstrate the devastating
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