Ethos Pathos Logo Analysis

UX can be conveyed through several aspects, such as the blocks of color, well-defined text, strong images, and simple layout participate a crucial position to generate a UX. First, a logo plays a crucial role in the commercial world for the audience to remember an organization. In terms of logo designing, it is necessary to remember that simplely is better than complex. With the elements of the logo, I use illustrator to combine three hands up with blue tree features, which for the purpose of conveying a supportive sense to the audience. Also, to make the logo resonate with the target audience and follow the colour theme of the whole website. Second, the colour theme needs to aid to build the sense of reliability because colour can manipulate the viewer’ emotion.
Blue make us trust things more, such as Facebook and Barclays use blue as their logo. Third, the power of typography is another considerable element to call to action (CTA). Using Google Fonts to download the suitable fonts for the website. The typeface needs to meet the desire of the website’s users. For example, I use ‘Cabin Sketch’ and ‘Montserrat’ to convey a positive, friendly, and warm message. Besides, the readability of the fonts is the most important thing for users, so that to make the text easy to read is the basic principle of choosing the type of