Eva Longoria L Oréal Commercial (Ultimate Straight)
Eva Longoria L’Oréal Commercial (Ultimate Straight) The commercial opens with fast paced music and an extreme close up on a females face. Her face is mostly covered with her straight, shiny brown hair. Only her right eye is showing and it is looking straight at us – the audience – breaking the fourth wall. The words “Eva Longoria for L’Oréal Paris” appear in white font in the bottom left hand corner of the screen. The shot cuts to a mid-shot of the female sitting down looking directly into the camera and making eye contact with the audience. She tells the audience “You know the drill! You straighten your hair and it lasts for about a minute”, while running her hands through her long, sleek hair. A very quick cut then happens to her
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This commercial brags about how it’s their first product with “Kera-tourmaline” and even includes an animation to demonstrate the effects of this formula on your hair, making it seem like the ingredient is working wonders on your hair and it is almost magic. The use of a magic ingredient makes the product seem advanced and further ahead, making it more desirable and needed. Association is also used at the very end of the commercial when the slogan for L’Oréal “because you’re worth it” is said. She says it smiling at us, looking in the camera at us, almost making us feel special. The slogan is very well known and used for all L’Oréal products from make up to hair care products. The use of it makes it stick in people’s minds and associate the product with the slogan. A variety of advertising techniques are used in this short 30 second commercial, showing that something short and seemingly uncomplicated can have a variety of layers to it. Even If it doesn’t look like it, commercials have many layers to them and whether the consumer is aware or not, there are many techniques used to try and persuade them to buy a certain product. It is our job as a consumer to try and separate the facts from the fiction and figure out if a product is worth it or
This commercial brags about how it’s their first product with “Kera-tourmaline” and even includes an animation to demonstrate the effects of this formula on your hair, making it seem like the ingredient is working wonders on your hair and it is almost magic. The use of a magic ingredient makes the product seem advanced and further ahead, making it more desirable and needed. Association is also used at the very end of the commercial when the slogan for L’Oréal “because you’re worth it” is said. She says it smiling at us, looking in the camera at us, almost making us feel special. The slogan is very well known and used for all L’Oréal products from make up to hair care products. The use of it makes it stick in people’s minds and associate the product with the slogan. A variety of advertising techniques are used in this short 30 second commercial, showing that something short and seemingly uncomplicated can have a variety of layers to it. Even If it doesn’t look like it, commercials have many layers to them and whether the consumer is aware or not, there are many techniques used to try and persuade them to buy a certain product. It is our job as a consumer to try and separate the facts from the fiction and figure out if a product is worth it or