Evaluation of Hmv

TABLE OF CONTENT

1. Tasks Allocation 3

2. Company Web Site (hmv.com.hk) 3

3. Business Model and Value Proposition 3

4. Evaluation Framework 4

4.1. Context 4 4.2. Content 7 4.3. Community 9 4.4. Customization 12 4.5. Communication 15 4.6. Connection 17 4.7. Commerce 19

5. Fit and Reinforcement 23

6. Competitor Comparison 24

7. Reference List 24

1. Tasks Allocation |
Business Model, Competitor Comparison, Framework Design |
Evaluations of Customization, Communication, Fit and Reinforcement |
Evaluations of Community |
Evaluations of Connection and Commerce |

|2. Company Web Site (hmv.com.hk) |

HMV is a British global entertainment retailer. The retail shops are selling music, videos, games and entertainment accessories. The HMV Website’s started in 1997 and provided the online selling and delivering services.

|3. Business Model and Value Proposition |

HMV’s online service is a Business-to-Customer (B2C). It has been provided the different services as selling, delivering and exchange at retail’s industry. To enable competitive advantage (value proposition), the business model of “Bricks and Clicks” is performed by HMV which integrates both offline (bricks) and online (clicks) presences and the services are available 24 hours a day for all countries. HMV specializes in both physical and digital products on music, video, games and entertainment’s accessories.

|4. Evaluation Framework

Links: [X] ChoiceStream, Inc.: Choicestream personalization survey. Research brief, 2008, pp 2-4. [X] Probert, J., Personalization In Digital Business, 2010, pp 1-2.