Evaluation of Malaysia footwear snowfly brand
Content
1.0Introduction………………………………………………………………………...2
2.0 Identify Competitor………………………………………..………………………3
2.1 P’s …………………………………………………….…………………………...3
2.3 Marketing Communication Analysis………………………………………………4
3.0 market segmentation………………………………………………………………5
3.1 target strategy ……………………………………………………………………..5
3.2 Positioning…………………………………………………………………………6
3.3 Repositioning……………………………………………………………………...6
4.1 IMC Campaign…………...…………………………………………………….….6
4.2 Buyer Readiness Stage Model……………………….……………………………7
4.3 The Advertising on newspaper………………...…………………………………13
4.4 Awareness and Evaluation of Advertising………………………………………..14
4.5 Sales promotion…………………………………………………………………..15
4.6 Awareness and Evaluation of Sales promotion…………………..….…………...16
4.7 Personal selling……………………………………………………..……………17
4.8 Awareness and Evaluation of Personal selling…………………………………...18
4.9 The Definition………………………………………………..…………………..19
5.0 Conclusion……………………...………………………………………………...22
6.0 Reference…………………………………………………………………………21
7.0 Appendix…………………………………………………………………………24
Introduction
Snowfly’s humble beginnings can be traced to a young boy from a small town in malaysia studying the art of making shoes under his uncle’s tutelage. Mr.sim who prides himself as belonging to a great heritage of malaysian shoemakers has carved a unique niche in the footwear market.
We have to study is Snowfly’s women in this part of the product. This is the choice of the select few made for the distinguished. Incorporating technological advances in absolute foot care and comfort, our premium range bespoke class and elegance.
The brand's goal is for all levels of people in this part of women, respectively, there are four types of shoes to provide choice, namely premium women. This is the choice of the select few made for the distinguished. Incorporating technological advances in absolute foot care and comfort, our premium range bespoke class and elegance. Absolute comfort women, this range identifies and
1.0Introduction………………………………………………………………………...2
2.0 Identify Competitor………………………………………..………………………3
2.1 P’s …………………………………………………….…………………………...3
2.3 Marketing Communication Analysis………………………………………………4
3.0 market segmentation………………………………………………………………5
3.1 target strategy ……………………………………………………………………..5
3.2 Positioning…………………………………………………………………………6
3.3 Repositioning……………………………………………………………………...6
4.1 IMC Campaign…………...…………………………………………………….….6
4.2 Buyer Readiness Stage Model……………………….……………………………7
4.3 The Advertising on newspaper………………...…………………………………13
4.4 Awareness and Evaluation of Advertising………………………………………..14
4.5 Sales promotion…………………………………………………………………..15
4.6 Awareness and Evaluation of Sales promotion…………………..….…………...16
4.7 Personal selling……………………………………………………..……………17
4.8 Awareness and Evaluation of Personal selling…………………………………...18
4.9 The Definition………………………………………………..…………………..19
5.0 Conclusion……………………...………………………………………………...22
6.0 Reference…………………………………………………………………………21
7.0 Appendix…………………………………………………………………………24
Introduction
Snowfly’s humble beginnings can be traced to a young boy from a small town in malaysia studying the art of making shoes under his uncle’s tutelage. Mr.sim who prides himself as belonging to a great heritage of malaysian shoemakers has carved a unique niche in the footwear market.
We have to study is Snowfly’s women in this part of the product. This is the choice of the select few made for the distinguished. Incorporating technological advances in absolute foot care and comfort, our premium range bespoke class and elegance.
The brand's goal is for all levels of people in this part of women, respectively, there are four types of shoes to provide choice, namely premium women. This is the choice of the select few made for the distinguished. Incorporating technological advances in absolute foot care and comfort, our premium range bespoke class and elegance. Absolute comfort women, this range identifies and