INTRODUCTION
A financial institution is selected for the purpose of this review. To maintain its confidentiality this organization will be referred to as RCB Bank.
This review is based on personal working experience in RCB Bank and reference to other materials such as internet and books on related subject.
RCB Bank was established in July 1959 with its first branch located in Kuala Lumpur. RCB Bank was the first American bank to be incorporated as a subordinate company of the worldwide American bank. It started with 17 employees and now has 5,500 staff of which more than 95% are local. It was localized in 1994. Now, this institution serves customers across 7 branches in KL, Selangor, Penang and Johor. RCB Bank offers both consumer and corporate banking services. It offers a range of banking and financial management service including credit card, loans, insurance and investment in consumer business. RCB Bank is a leading player in Malaysia credit card space, holding 20% market share in credit card usage.
Corporate banking services offers a broad spectrum of financial services that includes treasury management, transaction services, securities custodianship, foreign exchange, fixed income, sales and trading and corporate finance to corporate clients, governments and financial institutions.
RCB Bank is the only foreign bank to be rated AAA by the Rating Agency Malaysia for 8 consecutive years a reflection of its effective operation management.
Operation Management is the science and art of ensuring that products and services are created and delivered successfully to internal or external customers. Every organization’s ultimate goal is to maximize profit and improve its return on investment. To achieve this, a proper operation management is necessary. There are five objectives of operation management, namely
Quality
Speed
Flexibility
Dependability
Cost
All this five objectives apply to all type of operations