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Evaluation of Strenghts and Weaknesses of Morrison Supermarkets

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Evaluation of Strenghts and Weaknesses of Morrison Supermarkets
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Evaluation of Strengths and Weaknesses of
WM Morrison Supermarkets

Complied by: Karolis Petkus
Student number: 2903678
Course tutor: Ian Edwards

2009
Contents or page index:

• Introduction …………………………………………………………................ p. 3 • Background ……………………………………………………………….……p. 3 • Current strategy ……………………………………………………………...…p. 4 • Strengths …………………………………………………………………….p. 5, 6 • Weaknesses …………………………………………………………………….p. 6 • Opportunities ………………………………………………………………...p. 6, 7 • Threats ……………………………………………………………………….p. 7, 8 • Conclusion ……………………………………………………………………..p. 8 • Appendices ……………………………………………………………………..p. 9 • References ………………………………………………….............................p. 10

Introduction

Wm Morrison is one of the most popular retailers in UK and it offers a great price and quality of food. For me, as a student and an athlete always looking for fresh, healthy food at good prices it is on of the best options to choose. That is why I have chosen this company to evaluate. Also, I will be able to find some new information about Wm Morrison, which will be useful for me as a customer. The essay includes information about background, current strategy, strengths, weaknesses, opportunities and prospects.
Background
Wm Morrison was founded in 1899 by William Morrison, an egg and butter merchant. Now, it is one of the largest supermarket chains in the UK, offering a vide range of goods including other brands and own label products. The company is headquartered in Bradford, the UK and employs about 124,530 people. And it has assuranced to create about 5000 jobs this year. It operates over 382 stores and 287 petrol stations all over UK. With such a growth Morrison became a member of the "Big Four" grocery retailers.

http://www.guardian.co.uk/business/2009/jan/13/morrisons-supermarkets (15/11/09) www.morrisons.co.uk/Corporate/About-Morrisons/Company-history1/ (15/11/09)
Current strategy


References: Websites: www.library.lsbu.ac.uk (16/11/09) www.marketlineinfo.com (16/11/09) www.morrisons.co.uk (14/11/09) www.guardian.co.uk (15/11/09)
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