Event Management
Event Management Market - India
June 2010
Executive Summary
Estimated to be worth INR 15 bn in 2010, expected to grow to INR 23 bn in 2012 Market is highly unorganised having huge opportunities for growth Main segments in the event management market are Corporate, Cultural, Leisure, and Personal, with a rising demand of management in the corporate sector Drivers: Growth in consumer spending and disposable income, increase in below the line promotion among establishments, rising need of organized and structured event, rise in number of institutions providing specific courses in event management Challenges: Lengthy procedure for import of equipments and high levels of entertainment tax imposed by the government Event management market is highly unorganized with many small players Players are divided as national and local players Local Players Advent Greens Pvt. Ltd. Active 24 HR Service IMI Promos & Events Percept Ltd. Wizcraft International Entertainment Pvt. Ltd. Showhouse National Players
Market
Drivers & Challenges
Competition
EVENT MANAGEMENT MARKET IN INDIA 2010.PPT
2
•Market Overview •Drivers & Challenges •Competition •Key Developments
EVENT MANAGEMENT MARKET IN INDIA 2010.PPT
3
Numerous festivals, occasions and upcoming events is expected to lead to a growing event management industry
Market Overview
• Any type of a gathering, ceremony, competition, convention, happening, festival, media event, party or sporting event comes under the purview of the event management market • The market is valued at INR 15 bn in 2010 and is growing at 25% CAGR • India being a country rich in heritage and culture holds numerous events throughout the year • Due to this factor there are huge opportunities for growth in this sector • Event management industry in India is approximately eight to ten years old and is gaining momentum • It was primarily an unorganized market which is slowly transitioning into an organized structure • Increase in
June 2010
Executive Summary
Estimated to be worth INR 15 bn in 2010, expected to grow to INR 23 bn in 2012 Market is highly unorganised having huge opportunities for growth Main segments in the event management market are Corporate, Cultural, Leisure, and Personal, with a rising demand of management in the corporate sector Drivers: Growth in consumer spending and disposable income, increase in below the line promotion among establishments, rising need of organized and structured event, rise in number of institutions providing specific courses in event management Challenges: Lengthy procedure for import of equipments and high levels of entertainment tax imposed by the government Event management market is highly unorganized with many small players Players are divided as national and local players Local Players Advent Greens Pvt. Ltd. Active 24 HR Service IMI Promos & Events Percept Ltd. Wizcraft International Entertainment Pvt. Ltd. Showhouse National Players
Market
Drivers & Challenges
Competition
EVENT MANAGEMENT MARKET IN INDIA 2010.PPT
2
•Market Overview •Drivers & Challenges •Competition •Key Developments
EVENT MANAGEMENT MARKET IN INDIA 2010.PPT
3
Numerous festivals, occasions and upcoming events is expected to lead to a growing event management industry
Market Overview
• Any type of a gathering, ceremony, competition, convention, happening, festival, media event, party or sporting event comes under the purview of the event management market • The market is valued at INR 15 bn in 2010 and is growing at 25% CAGR • India being a country rich in heritage and culture holds numerous events throughout the year • Due to this factor there are huge opportunities for growth in this sector • Event management industry in India is approximately eight to ten years old and is gaining momentum • It was primarily an unorganized market which is slowly transitioning into an organized structure • Increase in