Event Management
Name – Payen Nisar
STD-TYBcom
Roll no -216
Event management is the application of project management to the creation and development of festivals, events and conferences.
Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry.[1]
The recent growth of festivals and events as an industry around the world means that the management can no longer be ad hoc. Events and festivals, such as the Asian Games, have a large impact on their communities and, in some cases, the whole country.
The industry now includes events of all sizes from the Olympics down to a breakfast meeting for ten business people. Many industries, charitable organizations, and interest groups will hold events of some size in order to market themselves, build business relationships, raise money or celebrate
Events are usually classified either as corporate or private. A professional event manager can ensure that any special event (corporate or private) proceeds flawlessly, is well attended and memorable. This page enlists different types of events, descriptions of their purposes and characteristics, as well as online tutorials that explain how to plan those
Many companies and individuals realize they do not have the expertise or time to devote to the task of planning such special events and turn to professionals specializing in event planning.
Event management companies can ensure that any event, corporate or private, large or small, goes smoothly. Event management services can be tailored to the client’s needs and budget. Event planning services can include:
Creating a theme to be carried