Event Research on the Gold Coast Airport Marathon
Event Research Report
Gold Goast Airport Marathon
Name: Laura Darlington (1056514)
Course: Event Management (TSM314)
Tutor: David Gration
Course Co-ordinator: David Gration
Date due: 14 August 2013
Word count: 1491
Table of contents
1.0 Introduction 5 1.1 Authorisation 5 1.3 Limitations 5 1.2 Scope 5 2.0 Explanation of event research findings 5 2.1 Event type 5 2.2 Governing body 5 2.3 History of event 5 2.4 Management contact information 6 2.5 Event organiser’s management structure 6 2.7 The event and its activities 10 2.8 Target markets 11 2.9 Competitive environment 11 2.10 Sponsorship arrangements 11 3.1 Unique characteristics of the event 12 3.2 Event stakeholders 13 4.0 Recommendations 13 5.0 Conclusion 14 4.0 Reference List 15 5.0 Appendices 16 Appendix 1 Gold Coast Airport Marathon Sponsors 16
List of Tables Table 1 Management information 6 Table 2 Race Schedule 10 Table 3 Main Stage Schedule 10 Table 4 Sponsors and their contributions 12
List of Figures Figure 1 Structure of Gold Coast Events organisers 7 Figure 2 Race Precinct map 8 Figure 3 Marathon map 8
Executive Summary
This report provides brief research into the elements that formulate the Gold Coast Airport Marathon. It is considered to be one of the premier marathon races in the world. It has been a successfully run event for 35 years and this will continue into the future.
A competitor event is the Kokoda Challenge which is held within the same month as the marathon and is located on the Gold Coast. The course is approximately double the length and it contains a larger fundraising element than the marathon. It is up to individual interest as to which event is the preferred choice.
The unique characteristics of the event are provided. These briefly include the location, the course, weather, national recognition and mentor opportunities. These are the factors that set the
Gold Goast Airport Marathon
Name: Laura Darlington (1056514)
Course: Event Management (TSM314)
Tutor: David Gration
Course Co-ordinator: David Gration
Date due: 14 August 2013
Word count: 1491
Table of contents
1.0 Introduction 5 1.1 Authorisation 5 1.3 Limitations 5 1.2 Scope 5 2.0 Explanation of event research findings 5 2.1 Event type 5 2.2 Governing body 5 2.3 History of event 5 2.4 Management contact information 6 2.5 Event organiser’s management structure 6 2.7 The event and its activities 10 2.8 Target markets 11 2.9 Competitive environment 11 2.10 Sponsorship arrangements 11 3.1 Unique characteristics of the event 12 3.2 Event stakeholders 13 4.0 Recommendations 13 5.0 Conclusion 14 4.0 Reference List 15 5.0 Appendices 16 Appendix 1 Gold Coast Airport Marathon Sponsors 16
List of Tables Table 1 Management information 6 Table 2 Race Schedule 10 Table 3 Main Stage Schedule 10 Table 4 Sponsors and their contributions 12
List of Figures Figure 1 Structure of Gold Coast Events organisers 7 Figure 2 Race Precinct map 8 Figure 3 Marathon map 8
Executive Summary
This report provides brief research into the elements that formulate the Gold Coast Airport Marathon. It is considered to be one of the premier marathon races in the world. It has been a successfully run event for 35 years and this will continue into the future.
A competitor event is the Kokoda Challenge which is held within the same month as the marathon and is located on the Gold Coast. The course is approximately double the length and it contains a larger fundraising element than the marathon. It is up to individual interest as to which event is the preferred choice.
The unique characteristics of the event are provided. These briefly include the location, the course, weather, national recognition and mentor opportunities. These are the factors that set the