Everest Brand Strategy and Recomendation
GROUP ASSIGNMENT
ON
[pic]
SUBMITTED TO
Prof. Rajeev Kamble
BY
GROUP 3
PHALGUNI BANNERJEE (2012203)
RAVI KUMAR (2012238)
RICHA SHARMA (2012240)
SACHIN LUTHRA (2012251)
SACHIN MITRUKA (2012252)
ROUNAK SINGH VIRDI (2012260)
EVEREST SPICES
Everest Spices is an Indian manufacturing company which has been evolving since last 45 years. It mainly deals in ground spices and spice mixtures. Its market is not only India but it also caters to market like US, Middle East, Singapore, Australia, etc where target customers are non resident Indians. It has won trust of the most consumers by winning Super brands status three years in a row in 2003, 2006 and 2009. It also won FMCG Consumer Reaction Award. Everest started began advertising aggressively on the television in 2003, and by 2005, it had 30% share of the branded pure spices market in India. According to the 2007 study, Everest was India's largest spices brand based in Mumbai. More than 20 million households used Everest spices regularly. The brand was stocked by 400,000 outlets in more than 1000 towns across India. More than 3.705 billion packs of Everest product were sold each year. There were more than 42 blends under the Everest brand name.
Everest serves various categories: 1. Ground spices 2. Spice mixtures 3. Herbal beauty care 4. Natural Health Care 5. Table top sprinklers
In these categories various variety of products are sold in different SKUS so that they can be consumed and cater to different necessities of the Indian kitchen. Given the diversity of India's consumers, blending a masala is both, a science and an art. It has to achieve a taste that meets the specific taste demanded by a particular ethnic or regional group. Spices known for their colouring, thickening, souring, and pungency properties are often added achieve masala blends that are specific to specific tastes of
ON
[pic]
SUBMITTED TO
Prof. Rajeev Kamble
BY
GROUP 3
PHALGUNI BANNERJEE (2012203)
RAVI KUMAR (2012238)
RICHA SHARMA (2012240)
SACHIN LUTHRA (2012251)
SACHIN MITRUKA (2012252)
ROUNAK SINGH VIRDI (2012260)
EVEREST SPICES
Everest Spices is an Indian manufacturing company which has been evolving since last 45 years. It mainly deals in ground spices and spice mixtures. Its market is not only India but it also caters to market like US, Middle East, Singapore, Australia, etc where target customers are non resident Indians. It has won trust of the most consumers by winning Super brands status three years in a row in 2003, 2006 and 2009. It also won FMCG Consumer Reaction Award. Everest started began advertising aggressively on the television in 2003, and by 2005, it had 30% share of the branded pure spices market in India. According to the 2007 study, Everest was India's largest spices brand based in Mumbai. More than 20 million households used Everest spices regularly. The brand was stocked by 400,000 outlets in more than 1000 towns across India. More than 3.705 billion packs of Everest product were sold each year. There were more than 42 blends under the Everest brand name.
Everest serves various categories: 1. Ground spices 2. Spice mixtures 3. Herbal beauty care 4. Natural Health Care 5. Table top sprinklers
In these categories various variety of products are sold in different SKUS so that they can be consumed and cater to different necessities of the Indian kitchen. Given the diversity of India's consumers, blending a masala is both, a science and an art. It has to achieve a taste that meets the specific taste demanded by a particular ethnic or regional group. Spices known for their colouring, thickening, souring, and pungency properties are often added achieve masala blends that are specific to specific tastes of