Everlast Boxing Equipment Commercial Analysis

Are You Bigger?
The Everlast boxing equipment commercial titled “Boxing Makes You Bigger” on YouTube, provokes an effective emotional response within me. From questioning moral character to setting an example for those who are watching, the audience is left with the question, Are you bigger? The advertisement touches on ethical, emotional, and logical concepts of boxing, and of what it takes to be a champion.
The opening scene shows a young man who is learning to box. The equipment is worn and noteworthy of a hand-me-down from the several boxers who were there previously. The building is run down on the outside with the inside not looking in any better condition. The floors are marked with scuffs from the jump ropes that had hit the floor tens of thousands of times. The trainers are old
The young man has trained hard and consistently with his honorary coach by his side watching every move, his little brother. The young man finally gets his chance at the big fight. With his undeniable dedication and perseverance, he wins the fight of the night. As he and his little brother are exiting the building to make the journey back home through streets covered in rubble, the locals cheer for him as if he was in a parade meant for heroes. The advertisement leads the audience to feel as if he is hurrying to get home to tell his parents the good news, so the brothers decide to take a shortcut. In doing so, they encounter another young man who appears to be from the streets. He confronts the champion with aggression, demanding money. At first, the champion clenches his fist as he prepares for another battle; obviously, this is for another prize. The camera pans back to the champion’s hands as they open up and he reaches