Evertrue

In the case of Evertrue, the entrepreneurship story about an iphone app, we can see again all of the obstacles that entrepreneurs have to overcome in order to succeed. We learn again that to reach your goal you have to fight until the end and whenever are down you have to get up stronger, that is going to distinguish you from others at the end. In this story we can also learn the importance of connections in the business world, connections can really make a difference and is something that everyone needs to have in order to have some kind of success. It is mentioned numerous of times during the case how connections helped him find new doors when all of them appeared to be closed. After graduating from Brown, Brent Ginna got his first job based on connections he had made during his time playing football at college. There we can see that every connection matters, it doesn’t always has to be in the business sense, even though it is obviously preferable. We can say that those jobs helped him in some way get into Harvard Business School, something that surely made a difference in his resume and when presenting your idea to prospective clients. We can see how connections matter when he meets Walt Doyle, while he was having a difficult situation without capital and anyone who could develop his idea, Doyle knew other influential people that could make things done and he shared the idea with them. Meeting Doyle helped him out of this situation. We can also learn here that an entrepreneur requires something of luck to always get to his goal, even though a greater percentage is the work that is dedicated. An entrepreneur, in order to have a successful idea needs to look for a market that is not developed, something that can be worked with. That is what Ginna did. He encountered personally with a problem, and that is the way that most entrepreneurs get their ideas, with a problem they find in their lives and that there is nothing to solve it. Obviously more people have