Evm451 Event Management

UNIVERSITI TEKNOLOGI MARA

SCHEME OF WORK

Code
:
EVM451
Course
:
Event Conceptualization And
Planning
Level
:
Bachelor
Credit unit
:
4
Contact hour
:
4
Semester
:
2
Course Status
:
Core
Pre-requisite
:
None

Course Outcomes

At the end of the course, the student will be able to:
0
CO1. Identify the event management process in strategizing event conceptualization and planning.

CO2. Develop an estimated event budget

CO3. Propose an event which is in accordance with stakeholder’s requirements and needs.

Course Description

This course is designed for prospective event professionals to develop detailed planning strategies for a successful event and integrate the various event management processes. The areas of event conceptualization and planning are discussed
with specific emphasis on planning, concept development and budgeting. An estimated budget for the event will be developed incorporating the various aspects of planning and organizing an event. It will also help students to comprehend and construct an event logistics plan.

Week
Topic
Assessment Activities
Rubrics
1-2
Strategic Planning in Events
Strategic Planning Defined
Strategic Planning Process
Quiz
Test
Meeting
N/A
3-4
Event Conceptualization
Stakeholders in events
Developing the event concept
Quiz
Test
Meeting
N/A
QUIZ 1 (Chapter 1-2): 1 HOUR (50 MARKS)
5
Event Project Management
Project Management Defined
Phases of Project Management in Events
Project Management Techniques
Project Management Process
Quiz
Test
Meeting
Graded Assignment
N/A
6-7
Event Financial Management
Budget Process
Costing and Estimating
Budget Preparation
Budget Control and Monitoring
Quiz
Test
Meeting
Non-Graded Assignment
N/A
QUIZ 2 (Chapter 3 & 4): 1 HOUR (50 MARKS)
8
Event Logistics
The Elements of Event Logistics
Techniques of Logistics management
Planning Logistics
Quiz
Test
Meeting

N/A
9
Sustainable Development and Events
Sociocultural; Environmental; Economic; Tourism; And Political
Planning for Event Legacies

Quiz
Test
Meeting

N/A
COMMON TEST (Chapter 1-6): 2 HOURS (100 MARKS)

Teaching Methodology

Lecture
Tutorial
Guest Speakers

Assessment

Mode of Assessments
Percentage
Quizzes
10%
Assignment
20%
Project
50%
Common Test
20%

I. Quizzes (10%)

There will be two (2) quizzes. The format for each quiz is as follows: Section A : 2 - 3 short essay questions (20 marks) Section B : 1 situational/problem based question (30 marks) Total Time : 1.
hour
Topics to be covered for each quiz can be found in the Scheme of Work.

II. Common Test (20%)

There will be one (1) common test. The format for the test is as follows: Section A : 5 - 6 short essay questions (40 marks) Section B : 2 situational/problem based questions (60 marks) Total Time : 2 hours

III. Project (50%)

This is a group exercise that seeks to reinforce what employers see as one of the most important characteristics for any graduate: to be able to work effectively in a team. The project also provides the opportunity for the group to show imagination & flair in a management setting. The group needs to plan for an event and present the proposal to the class at the end of the semester. Students should come up with a comprehensive budget and compilation of materials and documentation related to the planning process.

Proposal : 30%
Organizer’s Manual: 10%
Presentation: 10%

Recommended Text

Allen, J., O’Toole, W., McDonnell, I., and Harris, R. (2010). Festival and Special Event Management. Fifth Edition: Queensland, Australia: John Wiley & Sons.
References

Matthews, Doug. (2008). Special Event Production: The Process. Oxford: Elsevier.

Goldblatt, J. J. (2008). Special Events: The Roots and Wings of Celebration, 5th ed. New Jersey: John Wiley & Sons.

Heerkens, G. R. (2002). Project Management. New York: McGraw-Hill Co.

Van Der Wagen, Lynn. (2007). Event Management for Tourism, Cultural, Business and Sporting Events. New Jersey: Pearson Prentice-Hall.