Evs Project
Introduction:
The first eating chocolate recipe was developed by Dr. Hans Sloane, on histraveling to South America where he had focused on cocoa and food values. Fromthis recipe Cadbury had introduced the milk chocolates.The Cadbury dairy milk was first introduced in UK in 1905 and then it wasintroduced in India in 1948. Cadbury Dairy Milk has been the market leader in thechocolate category for years and has been a part of every Indian's moments of happiness, joy and celebration. Today, Cadbury Dairy Milk alone holds 30% valueshare of the Indian chocolate market.
Independent Variables affecting demand of Cadbury Dairy Milk
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Price:
This product is a brand loyal product, so if there is a slight increase inthe price, the demand of the product will remain unaffected. But if there is adecrease in the price, the demand of the product may slightly increase.(Source: Galaxy Varieties, Rajkot)
•
Income:
If the income of the people increases, the demand of the product alsoincreases and if the income of the people decreases, the demand of the productdecreases because then people will go for lower price chocolate like éclair or melodyof Rs.1 or Rs. 2. So, there is a positive relationship between income and the productdemand.(Source: Survey Result)
•
Population & Age group:
This product is meant for the children, adults andalso for the old people so the age groups are not much affected the demand of the product so demand remain same and by the increase in the population, the demandof the product also increases. (Source: Group Discussion)
•
Brand Image:
The brand image of the Cadbury plays an important role in thedemand of the Cadbury. This product has built such a brand image that it has muchattracted the mind of the consumers so they will not like to switch over to the other brand
.
•
Consumer’s taste and preferences
:
Cadbury produced milk chocolates byusing the high quality of cocoa bean and the taste has still remained the same whichhas
The first eating chocolate recipe was developed by Dr. Hans Sloane, on histraveling to South America where he had focused on cocoa and food values. Fromthis recipe Cadbury had introduced the milk chocolates.The Cadbury dairy milk was first introduced in UK in 1905 and then it wasintroduced in India in 1948. Cadbury Dairy Milk has been the market leader in thechocolate category for years and has been a part of every Indian's moments of happiness, joy and celebration. Today, Cadbury Dairy Milk alone holds 30% valueshare of the Indian chocolate market.
Independent Variables affecting demand of Cadbury Dairy Milk
•
Price:
This product is a brand loyal product, so if there is a slight increase inthe price, the demand of the product will remain unaffected. But if there is adecrease in the price, the demand of the product may slightly increase.(Source: Galaxy Varieties, Rajkot)
•
Income:
If the income of the people increases, the demand of the product alsoincreases and if the income of the people decreases, the demand of the productdecreases because then people will go for lower price chocolate like éclair or melodyof Rs.1 or Rs. 2. So, there is a positive relationship between income and the productdemand.(Source: Survey Result)
•
Population & Age group:
This product is meant for the children, adults andalso for the old people so the age groups are not much affected the demand of the product so demand remain same and by the increase in the population, the demandof the product also increases. (Source: Group Discussion)
•
Brand Image:
The brand image of the Cadbury plays an important role in thedemand of the Cadbury. This product has built such a brand image that it has muchattracted the mind of the consumers so they will not like to switch over to the other brand
.
•
Consumer’s taste and preferences
:
Cadbury produced milk chocolates byusing the high quality of cocoa bean and the taste has still remained the same whichhas