Exam 1
* Question 1
1.67 out of 1.67 points | | | One major difference between the 1.0 and 2.0 approaches to business communication is that in the 2.0 approach audiences are encouraged to beAnswer | | | | | Selected Answer: | active participants in the communication. | Response Feedback: | In Business 1.0 approach, messages are scripted by designated communication, approved by someone in authority, distributed through selected channels, and delivered without modification to a passive audience. In the 2.0 approach, customers and other stakeholders participate in, influence, and often take control of conversations in the marketplace. The audience must be active listeners in the 2.0 approach. | | | | | * Question 2
1.67 out of 1.67 points | | | To help establish clear guidelines for ethical behavior, many companies provide employees a written Answer | | | | | Selected Answer: | code of ethics. | Response Feedback: | Many companies have established an explicit ethics policy by using a written code of ethics to help employees determine what is acceptable. The other answers do not involve any guidelines that a company might provide its employees. | | | | | * Question 3
1.67 out of 1.67 points | | | To make your communication more effective,Answer | | | | | Selected Answer: | clearly address your audience's wants and needs-not yours. | Response Feedback: | An audience-centered approach involves understanding and respecting the members of your audience and making every effort to get your message across in a way that is meaningful to them. The other answers will only make your communication less effective. | | | | | * Question 4
1.67 out of 1.67 points | | | An example of horizontal communication isAnswer | | | | | Selected Answer: | an email message about sick leave sent from one department secretary to a secretary in a different department. | Response
1.67 out of 1.67 points | | | One major difference between the 1.0 and 2.0 approaches to business communication is that in the 2.0 approach audiences are encouraged to beAnswer | | | | | Selected Answer: | active participants in the communication. | Response Feedback: | In Business 1.0 approach, messages are scripted by designated communication, approved by someone in authority, distributed through selected channels, and delivered without modification to a passive audience. In the 2.0 approach, customers and other stakeholders participate in, influence, and often take control of conversations in the marketplace. The audience must be active listeners in the 2.0 approach. | | | | | * Question 2
1.67 out of 1.67 points | | | To help establish clear guidelines for ethical behavior, many companies provide employees a written Answer | | | | | Selected Answer: | code of ethics. | Response Feedback: | Many companies have established an explicit ethics policy by using a written code of ethics to help employees determine what is acceptable. The other answers do not involve any guidelines that a company might provide its employees. | | | | | * Question 3
1.67 out of 1.67 points | | | To make your communication more effective,Answer | | | | | Selected Answer: | clearly address your audience's wants and needs-not yours. | Response Feedback: | An audience-centered approach involves understanding and respecting the members of your audience and making every effort to get your message across in a way that is meaningful to them. The other answers will only make your communication less effective. | | | | | * Question 4
1.67 out of 1.67 points | | | An example of horizontal communication isAnswer | | | | | Selected Answer: | an email message about sick leave sent from one department secretary to a secretary in a different department. | Response