Exam
20%
ASSIGNMENT 3
MARKETING PRACTICES AMONG MALAYSIAN COMPANY
Learning outcome: * Study the marketing activities of a particular local company. * Analyze the marketing practices among Malaysian companies. * Collect and communicate information gathered from a real business setup.
Output: 1. A written report. (5%) 2. 25-30 minutes presentation to class.(10%)
Reference: * Required textbooks (refer to courseplan) * http://www.ukm.my/fep/perkem/pdf/perkemIV/PERKEM2009-2-12.pdf * http://www.theentrepreneur.my/?p=2726 * http://www.uctv.tv/shows/Overview-of-Pharmaceutical-Industry-Marketing-Practices-13822 * http://www.uctv.tv/shows/Direct-to-Consumer-Pharmaceutical-Marketing-13887 * http://www.youtube.com/watch?v=MGCELiX0bWk * http://www.youtube.com/watch?v=dUJ0d7xUMLQ * http://dontpanic-marci.blogspot.com/2011/04/segmentation-positioning.html
Task: 1. This is a a group assignment with maximum of 3 group members. 2. Choose ONE of Malaysian company listed below.
NO | COMPANY | BRANDNAME | i. | Kopitiam Asia Pacific Sdn Bhd | Oldtown White Coffee | ii. | Secret Recipe Cakes & Cafe Sdn Bhd | Secret Recipe | iii. | PappaRich Group Sdn Bhd | Pappa Rich Kopitiam | iv. | Marrybrown Fried Chicken Sdn Bhd | Marrybrown | v. | Naza Tutti Frutti (M) Sdn Bhd | Tutti Frutti | vi. | Coffee Scene Sdn Bhd | Bangi Kopitiam |
3. Analyse the company’s : a. Development & Milestone b. SWOT c. Porter 5 Forces d. Current Marketing Mix 4. Develop an Annual Marketing Plan for year 2014 (based on; Ansoff Matrix and Marketing mix strategies etc).
Evaluation:
Refer to the Evaluation Form attached. Marks will be converted to 20% of the coursework
ASSIGNMENT 3
MARKETING PRACTICES AMONG MALAYSIAN COMPANY
Learning outcome: * Study the marketing activities of a particular local company. * Analyze the marketing practices among Malaysian companies. * Collect and communicate information gathered from a real business setup.
Output: 1. A written report. (5%) 2. 25-30 minutes presentation to class.(10%)
Reference: * Required textbooks (refer to courseplan) * http://www.ukm.my/fep/perkem/pdf/perkemIV/PERKEM2009-2-12.pdf * http://www.theentrepreneur.my/?p=2726 * http://www.uctv.tv/shows/Overview-of-Pharmaceutical-Industry-Marketing-Practices-13822 * http://www.uctv.tv/shows/Direct-to-Consumer-Pharmaceutical-Marketing-13887 * http://www.youtube.com/watch?v=MGCELiX0bWk * http://www.youtube.com/watch?v=dUJ0d7xUMLQ * http://dontpanic-marci.blogspot.com/2011/04/segmentation-positioning.html
Task: 1. This is a a group assignment with maximum of 3 group members. 2. Choose ONE of Malaysian company listed below.
NO | COMPANY | BRANDNAME | i. | Kopitiam Asia Pacific Sdn Bhd | Oldtown White Coffee | ii. | Secret Recipe Cakes & Cafe Sdn Bhd | Secret Recipe | iii. | PappaRich Group Sdn Bhd | Pappa Rich Kopitiam | iv. | Marrybrown Fried Chicken Sdn Bhd | Marrybrown | v. | Naza Tutti Frutti (M) Sdn Bhd | Tutti Frutti | vi. | Coffee Scene Sdn Bhd | Bangi Kopitiam |
3. Analyse the company’s : a. Development & Milestone b. SWOT c. Porter 5 Forces d. Current Marketing Mix 4. Develop an Annual Marketing Plan for year 2014 (based on; Ansoff Matrix and Marketing mix strategies etc).
Evaluation:
Refer to the Evaluation Form attached. Marks will be converted to 20% of the coursework