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EXAM 2 OPRE 3310 006 and 502

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EXAM 2 OPRE 3310 006 and 502
OPRE3310 – 006 -502: EXAM # 2–is posted as an “Assignment” for you to fill in & send to the drop box.
If problems are encountered, email it.
It is due midnight 10/25/2014... Questions will be answered in class Wednesday, 10/22.
This EXAM focuses on Chapters 4 – 11 of the textbook; week 5 – 8 of the syllabus, & lectures / discussions.
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Turned in “Assignment” to be a Word Documents; Ensure you include your name / Section # / EXAM #;
Charts / graphs / Excel spread sheet / pictures / art / source info / etc. as appropriate;
Sources for info include 10-Ks; Magazines: Fortune, Forbes, Business Week, Industry Week, Modern Material Handling, Material Handling & Logistics, Supply Chain World, etc., industry specific magazines (both print & Digital); Wall Street Journal, annual reports, etc.
The textbook needs to be referenced (‘12th’) when relating what is suggested in it. Only when the question specifies YOUR Company (the one you selected for Homework), should your answer reference what your selected company is / or is not doing, and why, if you can determine.
I am looking for YOUR analysis, observations and thoughts. Direct quotes need to be in Quote marks.
READ the Question CAREFULLY ! !
Answers should be: Concise, complete thoughts, accurate, brief, (no HOT AIR), etc.
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Name _______________________ Section ________ Your Co. _______________
Exam #2
1. In your words, describe why product / service design is /is not important & give at least one example of a good or bad design:
It is crucial for companies to know how they are going to design their products, they can either choose standardization, mass customization, delayed differentiation, modular design, and robust design. Establishing a specific method to use is crucial equally when deciding the target market of the company. The established design will determine good

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