Exam Report - Cph Art Bottle - Copenhagen Business School
“Copenhagen Business School” 2012
MSoc.Sc. Programme CBP
Examination on the course “Generating and Managing Creative Ideas”
CPH ART BOTTLE
Group number 5
Hand-in date - November 30th, 2012
Word Count: 33,572
“Entrepreneurs are entrepreneurial, as differentiated from managerial or strategic, because they think effectually; they believe in a yet-to-be-made future that can substantially be shaped by human action; and they realize that to the extent that this human action can control the future, they need not expend energies trying to predict it. In fact, to the extent that the future is shaped by human action, it is not much use trying to predict it – it is much more useful to understand and work with the people who are engaged in the decisions and actions that bring it into existence.” - 2001 Saras D. Sarasvathy, University of Washington
João Faria Vaz Passos
CPR – 190485-4073
TABLE OF CONTENTS
INTRODUCTION 2
CASE DESCRIPTION 3
ANALYSES 4 1 – LITERATURE DECISION TOPICS 4 2 – CASE ANALYSE AND APPLICATION OF LITERATURE 5 2.1 – ENTREPRENEURERIAL PROCESS OVERVIEW 12
DISCUSSION TOPICS 13
CONCLUSION 13
BIBLIOGRAPHY 14
APPENDIX 1 15
INTRODUCTION
Many literatures and even empirical
MSoc.Sc. Programme CBP
Examination on the course “Generating and Managing Creative Ideas”
CPH ART BOTTLE
Group number 5
Hand-in date - November 30th, 2012
Word Count: 33,572
“Entrepreneurs are entrepreneurial, as differentiated from managerial or strategic, because they think effectually; they believe in a yet-to-be-made future that can substantially be shaped by human action; and they realize that to the extent that this human action can control the future, they need not expend energies trying to predict it. In fact, to the extent that the future is shaped by human action, it is not much use trying to predict it – it is much more useful to understand and work with the people who are engaged in the decisions and actions that bring it into existence.” - 2001 Saras D. Sarasvathy, University of Washington
João Faria Vaz Passos
CPR – 190485-4073
TABLE OF CONTENTS
INTRODUCTION 2
CASE DESCRIPTION 3
ANALYSES 4 1 – LITERATURE DECISION TOPICS 4 2 – CASE ANALYSE AND APPLICATION OF LITERATURE 5 2.1 – ENTREPRENEURERIAL PROCESS OVERVIEW 12
DISCUSSION TOPICS 13
CONCLUSION 13
BIBLIOGRAPHY 14
APPENDIX 1 15
INTRODUCTION
Many literatures and even empirical
Bibliography: Thompson, J.L., “The World Of The Social Entrepreneur.” The International Journal Of Public Sector Management, 15(4/5), 2002, P.413 Dowling, Grahame Robert (2004). The Art And Science Of Marketing