Example Of A Satire Analysis

Analysis of a Satire
Laughter is the best medicine. For satirical writers, the old adage certainly holds true. Armed with weapons of mockery, these clever authors are famous for making light of their firm stances on social issues. Such is the case for an anonymous author whose article was published in the satirical magazine "The Onion." Using an imaginary example of shoe inserts that can heal aches and pains, the author uses ridicule, humor, and parody to give a satirical depiction of modern marketing tactics and consumer responses.
For example, he continually attacks false scientific research often touted in today's advertising campaigns. Perhaps his most effective way of doing this is praising the "pseudoscience" of MagnaSoles (the name of the inserts being advertised). As the meaning of the word pseudoscience is literally false science, the author ridicules not only companies who back merchandise with manufactured research but also the consumers too ignorant to realize the blatant lies. He later accomplishes the same effect with an imagined quote from a consumer with a twisted ankle: "…after wearing MagnaSoles for seven weeks, I've noticed a significant decrease in pain."
To keep his message light-hearted, the author employs a number of invented words and false examples of medical research. One cannot help but laugh when reading how "reflexology" is a technique that heals every part of the body because it massages the foot, which connects to everything else. While this style of writing may make the audience laugh, it is also alive with social commentary. With his various outlandish claims and funny scenarios, the author parallels ridiculous and unfulfillable promises often made in the marketing industry. He manipulates wording to make his ideas seem verifiable, just as promotional businessmen often do, even though closer examination would cause his statements to collapse upon