Maybunga, Pasig City
A Feasibility Report on the study
“KUSINA DE FILIPINA”
Submitted by:
Calacat, Juvy L.
Enoc, Renalyn S.
Guevarra, Jessa Marie R.
Nicolas, Julie Anne C.
Rubia, Aileen C.
Date Of Submission
February 10, 2012
TABLE OF CONTENTS
I. Introduction 1
II. Marketing Study 2
a) The service
b) The market
c) Marketing Strategies
III. Technical Study
a) Project’s technical distribution
b) Business size
c) Location of business
d) Business layout
IV. Financial Study
a) Total project cost
b) Financial analysis
V. Management Study
a) Organizational chart
b) Personal requirements
c) Employment benefits
d) Recruitment policies
VI. Socio Economic Study
a) Economic benefits
b) Social benefits
VII. Conclusion
VIII. Recommendation
IX. Appendices
a) Brochure/flyers
b) documentation
CHAPTER I
INTRODUCTION
Kusina De Filipina is composed of the two name which is from the tagalog word of kitchen which is “kusina” and the “Filipina” who called to the girls who lives in the Philippines. We composed this name not just only to show of what our restaurant have but also to show of our love in our country in spite of our products and our business name.
The main objective of this business is in to give people an extra ordinary Pilipino dish that everyone can never forget and to give and joy to the different gatherings and occasions. This business will provide quality foods and services which would serve its trademark and ticket to the enterprising world.
CHAPTER II
MARKETING STUDY
This marketing study is considered to be the most significant factors is doing business project. Its primary concern is to determine the profitability of the business and its continuous demand in the market.
The Kusina De Filipina is to introduce the high quality of food, in Filipino food, where in we have to serve