Preview

Example of Literature Review

Good Essays
Open Document
Open Document
529 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Example of Literature Review
Literature Review:
Over the course of the past couple of months I have carefully analysed various academic sources and have compiled a list of the most valuable to my particular study. I have considered academic literature to be that of text books and well-credited journals.
Football In the Digital Age-Who's Game Is It Anyway- Edited By Sean Hamil, Jonathan Michie, Christine Oughton & Steven Warby(2000):
I have found this book to be particularly interesting and relevant to my studies. This book can be used in perfect conjunction to other studies to agree or even oppose modern views regarding the running of the football Industry. This publication looks at all aspects of the game and pays special attention to key issues such as addressing all stakeholders of a football club whilst trying to balance a diplomatic relationship with the media.

Online Public Relations- David Phillips(2001):
This book carefully examines new forms of media, specifically the internet and identifies how public relations has evolved in parallel to the evolution of new media. It highlights the key significance of the internet to all industries which I intent to apply directly to my area of study.
‘In the past, broadsheet information was beamed to complete populations. Progressively, as more media became available, information was directed to parts of the population....In the internet world everyone can see almost everything they are interested in.' – David Phillips(2001)
I feel that this quote places a great emphasis for the need of internet broadcasting and believe that this will prove to be a key area of examination whilst attempting to understand the changing role of media relations.

Sports Public Relations- G.Clayton Stoldt, Stephen W. Dittmore & Scott E.Branvold(2006):
Although this book was written by American authors, this book does analyse the English media and the ‘soccer' industry. It extensively covers the relationships that public relations officers have with the

You May Also Find These Documents Helpful

  • Best Essays

    Mkt 571 Week 3

    • 2520 Words
    • 11 Pages

    Newsom, Turk, & Kruckeberg. (2004). This is PR: The Realities of Public Relations (8th ed.). Belmont, CA Thomson-Wadsworth. Retrieved from the University of Phoenix MKT 571 Marketing E-Resource link.…

    • 2520 Words
    • 11 Pages
    Best Essays
  • Good Essays

    MGT 534

    • 2108 Words
    • 18 Pages

    Links: Newsom, D., Turk, J. V., & Kruckeberg, D. (2013). This is PR: The realities of public relations (11th ed.). Boston, MA:…

    • 2108 Words
    • 18 Pages
    Good Essays
  • Good Essays

    David Williamson’s “The Club” exposes the conflict that exists to Commercialism within a sporting society where the club is seen as a professional football club, who are under pressure of people trying to gain the upper hand. Commercialism is portrayed by Gerry, where he derives power and wealth from the club at any cost. This is also highlighted through…

    • 633 Words
    • 3 Pages
    Good Essays
  • Good Essays

    On one hand, the staggering popularity of sport is due, to no small extent, to the enormous amount of attention provided it by the mass media. On the other hand, the media are able to generate enormous sales in both circulation and advertising based upon their extensive treatment of sport.” The amount of advertising in sport has become very extreme. In almost every aspect of a sport you can find some form of advertising or media being exposed. The players, the coaches, the memorabilia stores, the stadiums, the teams and especially the commercials during televised games, all include media or advertising in some…

    • 1350 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Satire Essay

    • 666 Words
    • 3 Pages

    As true football fanatics and lovers of the game, many around the world find it normal and traditional to wake up in the midst of the late night and the early morning to watch the “beautiful game”. This beautiful game is the international sport of football, not to confuse it with the American sport involving the use of the hands. The English Premier League is the root of such excitement as it can easily be named the most watched and loved men’s football league in the world. But in the midst of the great amount of football that is continuously followed, there is a single broadcasting channel that brings it all to the people in the most exhilarating manner, Sky Sports. Sky Sports brings to the world, an endless coverage on the “beautiful game”, making the next game more anticipated than the last. After the channel’s great rise in popularity, it was only a matter of time until the British award winning sketch show, The Mitchell and Webb Look, would satirize the channel’s illustrious coverage on football.…

    • 666 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Sloane, P. J. (1971). The Economics of Professional Football: The Football Club As A Utility Maximiser. Scottish Journal of Political Economy .…

    • 2605 Words
    • 11 Pages
    Powerful Essays
  • Better Essays

    Tylenol Case Study

    • 1457 Words
    • 6 Pages

    The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction…

    • 1457 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Hobo

    • 10677 Words
    • 43 Pages

    Introduction The new complexity of the sport sector has a strong impact on the implementation of sport products that nowadays are an expression of manifold subjects. Planning, production, distribution and communication of sport contents involve numerous actors who participate in the implementation of sport with diversified roles and importance: sport organizations, athletes, institutions and local administrations, sponsors, media, etc. Fans and supporters are of course of central importance to sport service production. The passion, excitement, involvement expressed by the audience has a crucial role for event implementation and value creation. Due to the importance of fans as “co-producers” of the sport service, the hypothesis of this research is that a fan community is a salient stakeholder in the value co-creation process. This research focuses on a fan community of a specific professional football case, the ACF Fiorentina the Florence, Italy football club - a “rich” example for identifying and analyzing the manifold influences and interactions that fans can engage in with their team, the local context and the network of actors as a whole. The knowledge of this case study has profited from several investigations, research and theses carried out within the Master‟s Degree in Sport Management at the University of Florence. We started to monitor the football club and the relations with the local stakeholders since the year 2003 - after the club‟s failure and its “rebirth” when the team went to an owner that for the first time ever was “non Florentine” - up to the last 2009/2010 football season. To develop this case study a quali-quantitative methodology was used. The analysis of the fan community starts with an examination of the Fiorentina‟s ticket season holders database that…

    • 10677 Words
    • 43 Pages
    Powerful Essays
  • Powerful Essays

    Giulianotti, R. (1999) Football : a sociology of the global game. Oxford : Polity Press.…

    • 3003 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    WAGG, Stephen. (editor) (1995) Giving the Game Away: Football, Politics and Culture on Five Continents. Leicester, England: Leicester University Press.…

    • 14159 Words
    • 57 Pages
    Powerful Essays
  • Good Essays

    References: i. Include a representative sampling of the literature, especially fairly current literature (2000 and later!!). Literature prior to 1990 must be seminal literature only.…

    • 14154 Words
    • 57 Pages
    Good Essays
  • Best Essays

    Morrow, S. (1999). The new business of football: Accountability and finance in football. Basingstoke, Palgrave.…

    • 4567 Words
    • 19 Pages
    Best Essays
  • Powerful Essays

    Economics of Sport

    • 3055 Words
    • 13 Pages

    Neal (1964) argues that, from an economic perspective, the league is, in fact, ‘the firm’ in the case of professional sports and that the teams not only…

    • 3055 Words
    • 13 Pages
    Powerful Essays
  • Better Essays

    Materialism Of Soccer

    • 1274 Words
    • 6 Pages

    In the same article by Martinez, J. Marcelo Gangotena expressed his opinion on soccer television broadcasting in a disappointed manner. He explains by stating, “Soccer is becoming a business” (Martinez). He then describes the situation that sports networks currently have. While the English Premier League and UEFA Champions League are broadcasted by NBC and Fox, respectively, while international soccer and MLS is distributed among ESPN and other local networks(Martinez). As expressed by Gangotena, there is a desire by many American sports networks to broadcast as many soccer leagues as possible. This ambition and the disappointed statement by Gangotena displays the materialistic motif by the television companies when covering…

    • 1274 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Violence in Sports

    • 537 Words
    • 3 Pages

    The media plays a pivotal role in the promotion of sports. The media’s job is to serve the entertainment needs of sports fans. With the added pressure of the media,…

    • 537 Words
    • 3 Pages
    Good Essays