Example Of PSA Analysis

One PSA (Public Service Announcement), that immediately comes to mind, as to being very good is the, “This is your brain on drugs” PSA from the campaign by, Partnership for a Drug-Free America in 1987 (Blistein, 2014). When I first saw this PSA, I was already five years sober. That said, alcohol was my ‘drug of choice’ (problem area), not typical drugs. Still, this PSA scared me to death. I have never forgotten it. I tried to find an article regarding perceived attitudes and drugs before seeing a PSA. Since I already was afraid of drugs and already sober, the PSA had more of an impact, in other words, I already had an established frame of mind or attitude, so seeing this aligned with what I already believed. [If that makes sense]. I believe this might contribute to why I think it is good or effective. Showing the fried egg, is something I that I had learned that drugs do, ‘drugs will fry your brain’ is something I believed. In fact, it is a phrase that I have used and still use to this day. In addition, showing a visual and using fear to evoke others to come on board with the idea is not new. For example, my example for a PSA that is not so good, is the gal who must talk through the hole in her throat. I think this PSA goes overboard, in other words, it shows too much reality. Perhaps, the audio when have been enough. I know so many others that have turned the channel when this was
This is because, when measured, readiness and receptivity determine the parameters of the qualitative and quantitative approach that the PSA will take. If the behavior to be changed is smoking, which is regarded to be complex and hard to change, then the PSA must also be complex and be shown in a multitude of areas, like TV, radio, billboards, etc. to be effective. I believe the readiness and receptiveness is the factor that leads me to believe the egg PSA to be