Example Of Rhetorical Analysis Essay
Rhetoric is one of the main elements in print media. Its function is trying to grasp attention from a group of target audience. In this essay, I will focus on four rhetorical devices and explain their effectiveness. They are metaphor, cliché, overstatement and alliteration from an advertisement of OK! Weekly. On the other hand, pictures are always found in the print media. Therefore, I am going to analyze how effective they are and their relation to the words.
OK! Weekly targeted on female audience who like to know more about stars or fashion. It includes celebrities’ story, gossip, entertainment, music and a wide range of advertisements. The stories are usually full of colorful pictures and bold words with a vivid background. As “…all …show more content…
A metallic tick occupies a large area of the page. A woman, wears a yellow dress and a pair of metallic high heels, stands near the tick with a confident smile and pose that can give a standard example for drawing the audience’s attention. (Messaris 1997, p.21) All the images and words are clear with the plain white background. It is no doubt that this advertisement is concise enough in contrast with the colorful gossip page.
Metaphor means a comparison between two irrelevant concepts, terms or images without “as” or “like”. (Marsen 2006, p.41-42, 44) For example, the metallic big tick in the Veet advertisement is a metaphor. Tick has a positive meaning of correct or done. The tick represents a positive image of the product as the connotation of the tick might be “It is a right choice!” or “It is good for you!”. Another example is “silky” in the first line that describes the result of using the wax strips. “Silky” leads the audience to think that their skin will like silk after using the Veet Wax Strips. The definition of “silky” is wide. It can be soft, bright or tender. “Silky” represents the result of using the product. These two examples can show that using metaphor can provide rooms for audience to imagine what the product …show more content…
In the advertisement, the tick which likes a “V” that can represent the product’s name “Veet”. There is a clear and shinning shadow of the woman’s legs to prove that her legs are smooth. The image can support the statement of “give you silky, desirably smooth legs…” and “the desired effect”. Yellow dress, metallic high heels and metallic tick emphasizes the splendor that brought by the product. All images are related to the words closely which aim at providing more information to the audience with a concrete picture. Pictures can clarify the abstract description in an advertisement.
Rhetoric devices play a substantial role in print media. Even though some of devices like overstatement will bring negative effects, print media cannot exist without them. Therefore, a large variety of rhetoric devices can be found in advertisement, magazine cover or the headline of newspaper. With the help of image and photograph, it can enhance the readability and attraction to the audience. Therefore, there is a close relationship between rhetoric devices and non-verbal communication. The combination of pictures and rhetoric devices is
OK! Weekly targeted on female audience who like to know more about stars or fashion. It includes celebrities’ story, gossip, entertainment, music and a wide range of advertisements. The stories are usually full of colorful pictures and bold words with a vivid background. As “…all …show more content…
A metallic tick occupies a large area of the page. A woman, wears a yellow dress and a pair of metallic high heels, stands near the tick with a confident smile and pose that can give a standard example for drawing the audience’s attention. (Messaris 1997, p.21) All the images and words are clear with the plain white background. It is no doubt that this advertisement is concise enough in contrast with the colorful gossip page.
Metaphor means a comparison between two irrelevant concepts, terms or images without “as” or “like”. (Marsen 2006, p.41-42, 44) For example, the metallic big tick in the Veet advertisement is a metaphor. Tick has a positive meaning of correct or done. The tick represents a positive image of the product as the connotation of the tick might be “It is a right choice!” or “It is good for you!”. Another example is “silky” in the first line that describes the result of using the wax strips. “Silky” leads the audience to think that their skin will like silk after using the Veet Wax Strips. The definition of “silky” is wide. It can be soft, bright or tender. “Silky” represents the result of using the product. These two examples can show that using metaphor can provide rooms for audience to imagine what the product …show more content…
In the advertisement, the tick which likes a “V” that can represent the product’s name “Veet”. There is a clear and shinning shadow of the woman’s legs to prove that her legs are smooth. The image can support the statement of “give you silky, desirably smooth legs…” and “the desired effect”. Yellow dress, metallic high heels and metallic tick emphasizes the splendor that brought by the product. All images are related to the words closely which aim at providing more information to the audience with a concrete picture. Pictures can clarify the abstract description in an advertisement.
Rhetoric devices play a substantial role in print media. Even though some of devices like overstatement will bring negative effects, print media cannot exist without them. Therefore, a large variety of rhetoric devices can be found in advertisement, magazine cover or the headline of newspaper. With the help of image and photograph, it can enhance the readability and attraction to the audience. Therefore, there is a close relationship between rhetoric devices and non-verbal communication. The combination of pictures and rhetoric devices is