Example Of Rhetorical Analysis In Advertising

In a generation impacted off the new uses and development of social media, Instagram has joined the movement with its new wave of communication. Instagram is a mobile photo sharing app that allows users to share photos and videos with others. This app not only helps users find a way to communicate with their loved ones, but it also gives a way for businesses to communicate with future customers. The point of marketing and advertising is to create a persuasive way to catch and influence the attention of the public for a specific product or brand. Throughout the day, we see several different Instagram clothing advertisements for a variety of companies like Forever 21 without even realizing it. Forever 21 is a fast fashion retailer that caters to male and female from babies to grownups. As some may scroll through their Instagram on a daily basis, they encounter different rhetorical appeals that are placed effectively for the purpose of influencing. The little aspects and details in an advertisement that you do not even notice is a way of persuasion to influence you.
Dissecting the following topics can help break down the research question so that it can be approached and answered effectively. Having knowledge on the use of rhetorical appeal has great importance for everyone because it will reveal ways that Forever 21’s Instagram clothing ads entice and attract their audience, giving the buyer the upper hand on future purchases. The general current state of knowledge surrounding this issue is very sparse since Instagram just launched in 2010, and social media advertising just started to take off. However, with the information found in my research we can begin to answer the question on how Forever 21’s Instagram uses rhetorical appeal in their advertisements differently for intended gender