Examples Of Contradiction In Advertising

One interesting advertising issue that the Federal Trade Commission (FTC) feels the public needs to be warned and educated about is truth through contradiction. I got this advertising issue from the BADvertising Institute at www.badvertising.org. This is an advertising issue because they are stretching the truth and basically lying about the products they are advertising. An example of an advertisement using truth through contradiction is the commercial that shows women using wraps around their body which makes them lose over a hundred pounds in three months. Moreover, they are stretching the truth incredibly because that is a lot of weight lost in a short period of time. Then, they share stories of women who glorify and romanticize the product for helping them lose weight, but advertisers do not inform the public that this
For example, cigarette advertisers use images of beautiful, young people having fun while they smoke cigarettes. They do this to attract attention, and this makes cigarettes and smoking look appealing. This is all a big lie because the truth is people can get cancer, the color of their teeth fade, and there are more negative consequences from cigarettes. The contradiction they are using is they use young, beautiful, and cool people to smoke on ads, and this makes smoking look cool, fun, and enchanting. However, the contradiction is a lie because most smokers are not happy with their habit, and there are so many negative effects from smoking. They glamorize the idea of smoking with cigarette advertisements because in reality no one has a fun time when they smoke like in the advertisements they show. The FTC wants people to know about the advertising issue of using truth through contradiction because they can watch out for lies about products, and check the facts they say about the product like seeing if people actually had success and weight loss with the